Latest Posts - Page 4 of 37 - Occam's Razor by Avinash Kaushik

Six Nudges: Creating A Sense Of Urgency For Higher Conversion Rates!

conversion rate experimentation and testing

By every indicator available, ecommerce is continuing to grow at an insane speed. Although it may seem impossible to imagine with ecommerce already totaling ...

Breaking Silos: Passive Consumption + Active Engagement FTW!

Today something complex, advanced, that is most applicable to those who are at the edges of spending money, and thus have an intricate web ...

Closing Data’s Last-Mile Gap: Visualizing For Impact!

actionable web analytics data visualization

I worry about data’s last-mile gap a lot. As a lover of data-influenced decision making, perhaps you worry as well. A lot of hard ...

Five Strategies for Slaying the Data Puking Dragon.

If you bring sharp focus, you increase chances of attention being diverted to the right places. That in turn will drive smarter questions, which ...

Unsexy Fundamentals Focus: User Experiences That Print Money

user experience visitor loyalty

Like me, I’m sure you are working on complex challenges when it comes to data. Multi-petabyte data warehouses. Multi-touch, cross-channel attribution analysis. Media mix ...

Smarter Career Choices #3: Solve for the Global Maxima!

brand measurement

Today, a simple lesson that so many of us miss at great peril. In fact in your role, at this very moment, your company ...

Digital Analytics + Marketing Career Advice: Your Now, Next, Long Plan

digital analytics careers digital marketing careers

The rapid pace of innovation and the constantly exploding collection of possibilities is a major contributor to the fun we all have in digital ...

The Artificial Intelligence Opportunity: A Camel to Cars Moment

Over the last couple years, I’ve spent an increasing amount of time diving into the possibilities Deep Learning (DL) offers in terms of what ...

Create High-Impact Data Visualizations: Nine Effective Strategies

actionable web analytics data visualization

( (Michael Paukner | Six Visual Solutions To Complex Digital Marketing/Analytics Challenges I am only slightly kidding but one of humanity’s most complex undertaking ...