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Smart Data Visualizations: Quality Assessment Algorithm

actionable web analytics data visualization

The gap between a bad and good data visualization is small. The gap between a good and great data visualization is a vast chasm! ...

Responses to Negative Data: Four Senior Leadership Archetypes.

changing your analytics culture culture

Not everything a company does works out. (That is different from everything that a company is doing not working out. :)) If you are ...

Deliver Step Change Impact: Marketing & Analytics Obsessions

actionable web analytics smart marketing

Some moments in time are perfect to reflect on where you are, what your priorities are, and then consider what you should start-stop-continue. In ...

The Impact Matrix | A Digital Analytics Strategy Framework

analytics framework digital analytics strategy

The universe of digital analytics is massive and can seem as complex as the cosmic universe. With such big, complicated subjects, we can get ...

Six Nudges: Creating A Sense Of Urgency For Higher Conversion Rates!

conversion rate experimentation and testing

By every indicator available, ecommerce is continuing to grow at an insane speed. Although it may seem impossible to imagine with ecommerce already totaling ...

Breaking Silos: Passive Consumption + Active Engagement FTW!

Today something complex, advanced, that is most applicable to those who are at the edges of spending money, and thus have an intricate web ...

Closing Data’s Last-Mile Gap: Visualizing For Impact!

actionable web analytics data visualization

I worry about data’s last-mile gap a lot. As a lover of data-influenced decision making, perhaps you worry as well. A lot of hard ...

Five Strategies for Slaying the Data Puking Dragon.

If you bring sharp focus, you increase chances of attention being diverted to the right places. That in turn will drive smarter questions, which ...

Unsexy Fundamentals Focus: User Experiences That Print Money

user experience visitor loyalty

Like me, I’m sure you are working on complex challenges when it comes to data. Multi-petabyte data warehouses. Multi-touch, cross-channel attribution analysis. Media mix ...