The Very Best Digital Metrics For 15 Different Companies!

The very best analysts distill, rather than dilute. The very best analysts focus, when most tend to scatter. The very best analysts display critical ...
Continue Reading

Artificial Intelligence: Implications On Marketing, Analytics, And You

A rare post today. It looks a little further out into the future than I normally tend to. It attempts to simplify a topic ...
Continue Reading

Cookies To Humans: Implications Of Identity Systems On Incentives!

A story where data is the hero, followed by two mind-challenging business-shifting ideas. At a previous employer customer service on the phone was a ...
Continue Reading

It’s Not The Ink, It’s The Think: 6 Effective Data Visualization Strategies

It is also true that it is completely ineffective and no one will understand anything. Too many bars, inside them too many slices, odd ...
Continue Reading

Five Key Elements For A Big Analytics Driven Business Impact

primordial soup at any company that expects amazing life to spring forth. You’ll be surprised, there’s only one tool in that mix. It is ...
Continue Reading

Digital Attribution’s Ladder of Awesomeness: Nine Critical Steps

AGI takes over. Why is this formula material? The first part of the equation, for better or for worse, improves in an evolutionary manner. ...
Continue Reading

Smarter Survey Results and Impact: Abandon the Asker-Puker Model!

The Marketing – Analytics Intersect. I send it once a week, and it contains my insights and recommendations on those two topics. Like this ...
Continue Reading

Be Real-World Smart: A Beginner’s Advanced Google Analytics Guide

Web Analytics Career Advice: Play In The Real World! Or a subsequent post about how to build a successful career: custom reports and Market ...
Continue Reading

Suck Less | A Plea For User-Centric Design: Powered By You!

biggest mistake web analysts make. Today’s post is an adjacent mistake: The cardinal sin of spending too much time with data and in reports!advance ...
Continue Reading

Four Stories: A Decade of Writing Occam’s Razor!

An off-topic post this week, to celebrate this incredible outpost you’ve helped create on the web, Occam’s Razor. This month my beloved blog is ...
Continue Reading

Avinash Kaushik

Bestselling Author, Analytics
Chief Strategy Officer, HMM

Stay Smart | Newsletter

My weekly newsletter shares the latest solutions to your real-world challenges, inspires you to think smart, move fast.

Web Analytics 2.0 by Avinash Kaushik

Web Analytics 2.0

Learn to prioritize customer-centric, multi-channel analysis and experimentation over simple data reporting.

Select Your Language

Web Analytics An Hour A Day Book by Avinash Kaushik

Web Analytics: An Hour A Day

Learn to focus on actionable insights and cultural change rather than just tracking data.

Select Your Language

Scroll to Top