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Digital Analytics + Marketing Career Advice: Your Now, Next, Long Plan

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The rapid pace of innovation and the constantly exploding collection of possibilities is a major contributor to the fun we all have in digital ...

The Artificial Intelligence Opportunity: A Camel to Cars Moment

Over the last couple years, I’ve spent an increasing amount of time diving into the possibilities Deep Learning (DL) offers in terms of what ...

Create High-Impact Data Visualizations: Nine Effective Strategies

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I believe deeply in the value of making data accessible. In service of that belief, there are few things that bring me as much ...

The Very Best Digital Metrics For 15 Different Companies!

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The very best analysts distill, rather than dilute. The very best analysts focus, when most tend to scatter. The very best analysts display critical ...

Artificial Intelligence: Implications On Marketing, Analytics, And You

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A rare post today. It looks a little further out into the future than I normally tend to. It attempts to simplify a topic ...

Cookies To Humans: Implications Of Identity Systems On Incentives!

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A story where data is the hero, followed by two mind-challenging business-shifting ideas. At a previous employer customer service on the phone was a ...

It’s Not The Ink, It’s The Think: 6 Effective Data Visualization Strategies

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Ten years, and the 944,357 words, are proof that I love purposeful data, collecting it, pouring smart strategies into analyzing it, and using the ...

Five Key Elements For A Big Analytics Driven Business Impact

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There is, almost literally, an unlimited number of things you could focus on to create a high impact data-influenced organization. And, as if unlimited ...

Digital Attribution’s Ladder of Awesomeness: Nine Critical Steps

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Culture is a stronger determinant of success with data than anything else. Including data. [People + Process + Structure] > [Data + Technology] It ...