Tag: visitor loyalty

Unsexy Fundamentals Focus: User Experiences That Print Money

Like me, I’m sure you are working on complex challenges when it comes to data. Multi-petabyte data warehouses. Multi-touch, cross-channel attribution analysis. Media mix ...
Continue Reading

Excellent Analytics Tip #15: Measure Latent Conversions & Visitor Behavior

Here is an astonishingly brilliant, yet simple idea (if I may say so myself!): Why just measure conversions as one purchase or conversions just ...
Continue Reading

Six Web Metrics / Key Performance Indicators To Die For

The term KPI is one that I hear far more than any other in this nascent field we call Web Analytics. Key Performance Indicators! ...
Continue Reading

\”Dear Avinash\”: Stressed Agency Analyst & Robots Are Out To Get Me!

I write one post a week now and yet the blog is about 25 hours of work each week. Email is one big contributor. ...
Continue Reading

Avinash Kaushik

Bestselling Author, Analytics
Chief Strategy Officer, HMM

The Marketing < > Analytics Intersect Newsletter.

My Weekly Newsletter

Grab bleeding-edge Marketing, Analytics, and Strategy to outsmart AI disruption.

Web Analytics 2.0 Book.

Web Analytics 2.0

Learn to prioritize customer-centric, multi-channel analysis and experimentation over simple data reporting.

Select Your Language

Web Analytics An Hour A Day Book by Avinash Kaushik

Web Analytics: An Hour A Day

Learn to focus on actionable insights and cultural change rather than just tracking data.

Select Your Language

Scroll to Top