Tag: visitor loyalty
Unsexy Fundamentals Focus: User Experiences That Print Money
Like me, I’m sure you are working on complex challenges when it comes to data. Multi-petabyte data warehouses. Multi-touch, cross-channel attribution analysis. Media mix ...
Continue Reading
Excellent Analytics Tip #15: Measure Latent Conversions & Visitor Behavior
Here is an astonishingly brilliant, yet simple idea (if I may say so myself!): Why just measure conversions as one purchase or conversions just ...
Continue Reading
Six Web Metrics / Key Performance Indicators To Die For
The term KPI is one that I hear far more than any other in this nascent field we call Web Analytics. Key Performance Indicators! ...
Continue Reading
\”Dear Avinash\”: Stressed Agency Analyst & Robots Are Out To Get Me!
I write one post a week now and yet the blog is about 25 hours of work each week. Email is one big contributor. ...
Continue Reading

Avinash Kaushik
Bestselling Author, Analytics
Chief Strategy Officer, HMM

My Weekly Newsletter
Grab bleeding-edge Marketing, Analytics, and Strategy to outsmart AI disruption.

Web Analytics 2.0
Learn to prioritize customer-centric, multi-channel analysis and experimentation over simple data reporting.
Select Your Language

Web Analytics: An Hour A Day
Learn to focus on actionable insights and cultural change rather than just tracking data.
Select Your Language
