Tag: visitor loyalty

Unsexy Fundamentals Focus: User Experiences That Print Money

Like me, I’m sure you are working on complex challenges when it comes to data. Multi-petabyte data warehouses. Multi-touch, cross-channel attribution analysis. Media mix ...
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Excellent Analytics Tip #15: Measure Latent Conversions & Visitor Behavior

Did that just blow your mind? : ) No? Ok, what you are measuring in the case of Recency is not simply people who ...
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Six Web Metrics / Key Performance Indicators To Die For

Best Web Metrics / KPIs for a Small, Medium or Large Sized Business ~ Wikipedia of course!] Ain’t that wonderful? Never the one to ...
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\”Dear Avinash\”: Stressed Agency Analyst & Robots Are Out To Get Me!

I try to contact the specialists within the client companies, to try and confirm that the data I am using is ok, but there ...
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Avinash Kaushik

Bestselling Author, Analytics
Chief Strategy Officer, HMM

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Web Analytics 2.0 by Avinash Kaushik

Web Analytics 2.0

Learn to prioritize customer-centric, multi-channel analysis and experimentation over simple data reporting.

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Web Analytics An Hour A Day Book by Avinash Kaushik

Web Analytics: An Hour A Day

Learn to focus on actionable insights and cultural change rather than just tracking data.

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