Tag: experimentation and testing
Robust Experimentation and Testing | Reasons for Failure!
Since you’re reading a blog on advanced analytics, I’m going to assume that you have been exposed to the magical and amazing awesomeness of ...
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Six Nudges: Creating A Sense Of Urgency For Higher Conversion Rates!
By every indicator available, ecommerce is continuing to grow at an insane speed. Although it may seem impossible to imagine with ecommerce already totaling ...
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The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act
This should not be news to you. To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. ...
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Measuring Incrementality: Controlled Experiments to the Rescue!
With a plethora of digital media channels at our disposal and new ones on the way every day(!), how do you prioritize your efforts? ...
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Six Tips For Improving High Bounce Rate / Low Conversion Web Pages
In my travels around the world the most frequently asked question is: “What’s your favorite web analytics report? “ A close second is: “How ...
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\”Yes M’am, Yes You In The Back Row\” [13 Web Analytics Questions]
In the last five weeks I have given 20 plus speeches between my public and private speaking engagements. And I am not done yet, ...
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Avinash Kaushik
Bestselling Author, Analytics
Chief Strategy Officer, HMM
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