user experience - Occam’s Razor by Avinash Kaushik

Tag: user experience

The Power of Exponential Growth | Data Viz to Simplify Complexity

actionable web analytics data visualization

There has been a lot of heartbreak around the world with the CV-19 pandemic. This chart, from NPR, illustrates some cause for optimism. It ...

Six Nudges: Creating A Sense Of Urgency For Higher Conversion Rates!

conversion rate experimentation and testing

By every indicator available, ecommerce is continuing to grow at an insane speed. Although it may seem impossible to imagine with ecommerce already totaling ...

Unsexy Fundamentals Focus: User Experiences That Print Money

user experience visitor loyalty

Like me, I’m sure you are working on complex challenges when it comes to data. Multi-petabyte data warehouses. Multi-touch, cross-channel attribution analysis. Media mix ...

Cookies To Humans: Implications Of Identity Systems On Incentives!

actionable analytics attribution

A story where data is the hero, followed by two mind-challenging business-shifting ideas. At a previous employer customer service on the phone was a ...

Suck Less | A Plea For User-Centric Design: Powered By You!

user experience Voice of Customer

Analysts, honestly, make the world go round when it comes to any successful business – yes, data is that important. As you might expect ...

Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

advanced segmentation custom reporting

Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. Mobile devices (phones, tablets, wearables) are transforming ...