Tag: smart marketing
Deliver Step Change Impact: Marketing & Analytics Obsessions
Some moments in time are perfect to reflect on where you are, what your priorities are, and then consider what you should start-stop-continue. In ...
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Avinash Kaushik
Bestselling Author, Analytics
Chief Strategy Officer, HMM
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Web Analytics 2.0
Learn to prioritize customer-centric, multi-channel analysis and experimentation over simple data reporting.
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Web Analytics: An Hour A Day
Learn to focus on actionable insights and cultural change rather than just tracking data.
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