Responses to Negative Data: Four Senior Leadership Archetypes.

Not everything a company does works out. (That is different from everything that a company is doing not working out. :)) If you are in the data business – my bread, butter and tofu – you often carry the burden of being the bearer of bad news. The conversion rate is down 30% at launch. […]

How To Excite People About Web Analytics: Five Tips.

Reality: A small fraction of people who can benefit from data actually use it. This is especially true for the world of web analytics. I realize as we swim around our fish bowl this seems hard to believe. :) But it is very true. Sure one problem is that many Fortune xxx companies don't even […]