Web Analytics Archives - Page 8 of 31 - Occam's Razor by Avinash Kaushik

Category: Web Analytics

Excellent Analytics Tip #18: Make Love To Your Direct Traffic

The reason Direct traffic is a beloved of mine is that it represents (checkout the sweet contextual – red and green – numbers above): ...

End of Dumb Tables in Web Analytics Tools! Hello: Weighted Sort

long tail of data in web analytics. Tens of thousands of rows of keywords in the Search Report (even for this small blog!). Hundreds ...

Qualitative Web Analytics: Heuristic Evaluations Rock!

Web Analytics 2.0 knows that awesomeness comes not from answering just the “What” question but from also answering the “Why” question. What comes from ...

Win Big With Web Analytics: Eliminate Data & Eschew Fake Proxies

Bounces. Ok doing just that is lame. But still that’s not all of it. It might shock you that the hard nut is not ...

5 + 4 Actionable Tips To Kick Web Data Analysis Up A Notch, Or Two

All my experience in these things suggests that it is dangerous to think that the Conversions column is representative of the final outcome. Here ...

Viral, Social, Sentiment, Mobile: 4 Delightful Web Analytics Solutions

10/90 rule of investment in web analytics. I had created the rule many years ago, early into my job at Intuit, and quite simply ...

Win With Web Metrics: Ensure A Clear Line Of Sight To Net Income!

Economic Value. If you have implementing analytics tools, next shiny object. My recommendation has been: 1. Identify your Micro Conversions. 4. Compute the Economic ...

Identify The Known Unknowns: Leverage Analytics Custom Alerts

Analytics Becomes Intelligent. Hello Insights!] I believe that actions taken based on web analytics data dramatically increase when we shift from our obsession with ...

Online Marketing Still A Faith Based Initiative. Why? What’s The Fix?

puke and leave! You can measure every facet of success (demographic and psychographic targeting. Leverage powerful metrics like Brand Perception, Size of Second Level ...

Web Analytics Segmentation: Do Or Die, There Is No Try!

Excellent Analytics Tip#2: Segment Absolutely Everything. Many paid web analytics clickstream analytics tools, even today (!), don’t allow you to do on the fly ...

Analyze This: 5 Rules For Awesome Impromptu Web Analysis

Interviewing Tip: Stress Test Critical Thinking. Please). They also help you understand if someone really grasps key concepts. Recently on behalf of Market Motive, ...

Web Analytics 101: Definitions: Goals, Metrics, KPIs, Dimensions, Targets

Micro Conversions and Economic Value. Your company leadership (small business or fortune 100) will help you identify business objectives for your online existence. Beg, ...