Web Analytics - Avinash Kaushik

Category: Web Analytics

Excellent Analytics Tip #18: Make Love To Your Direct Traffic

Make love? Direct Traffic? Really? I am not kidding. Direct traffic contains visitors that proactively seek you out, everyone else you have to "beg" ...

End of Dumb Tables in Web Analytics Tools! Hello: Weighted Sort

Arthur C. Clarke said: “Any sufficiently advanced technology is indistinguishable from magic.” That quote comes to mind when I think of a new feature ...

Qualitative Web Analytics: Heuristic Evaluations Rock!

Every believer in Web Analytics 2.0 knows that awesomeness comes not from answering just the “What” question but from also answering the “Why” question. ...

Win Big With Web Analytics: Eliminate Data & Eschew Fake Proxies

The hardest nut to crack in any type of analytics is getting our decision makers (bosses, leaders, marketers) to take action based on data. ...

5 + 4 Actionable Tips To Kick Web Data Analysis Up A Notch, Or Two

We lovingly craft reports every day. We try to make sense of what they are saying. When we hear nothing we try to bludgeon ...

Viral, Social, Sentiment, Mobile: 4 Delightful Web Analytics Solutions

Stale. One thing that I never want to be. We all have a tendency to learn up to a point, we get comfortable and ...

Win With Web Metrics: Ensure A Clear Line Of Sight To Net Income!

We have more web metrics and data than there are stars in the universe (slight exaggeration!). Yet we stink at informing decisions. Our reports ...

Identify The Known Unknowns: Leverage Analytics Custom Alerts

Most of the time spent by Marketers & Analysts tends to be spend looking for “known knowns”. Things we know and expect to see ...

Online Marketing Still A Faith Based Initiative. Why? What’s The Fix?

The world of the intertubes should be a lot more data driven and awe-sexy than it really is. Yet for all our collective efforts ...

Web Analytics Segmentation: Do Or Die, There Is No Try!

My love for segmentation as the primary (only?) way of identify actionable insights is on display in pretty much every single blog post I ...

Analyze This: 5 Rules For Awesome Impromptu Web Analysis

The hardest kind of “analysis” to provide is in response to open ended questions. That is why I love asking open ended questions! They ...

Web Analytics 101: Definitions: Goals, Metrics, KPIs, Dimensions, Targets

It is surprising how often these “simple” things come up. “What is the difference between a metric and a key performance indicator (KPI)?” “What ...

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