Usability - Avinash Kaushik

Category: Usability

Web Analytics 2.0 Book: In Stores Now!!

I am absolutely thrilled that my book Web Analytics 2.0 has been released and is in retail stores now, online and offline! Hurray!! Even ...

Web Analytics Books!

clickstream analysis competitive intelligence

Yes, books with a s. : ) It is with immense excitement that I am sharing the news that I have just finished writing ...

Web Analytics Career Advice: Play In The Real World!

Interviewing candidates for a “data job” (analysts, marketers, ppc specialist) can be surprisingly depressing. Sometimes they can be unqualified. Usually they are “qualified”. The ...

Paris Hilton, Kim Kardashian & Telling Stories With Data

audience segmentation display advertising

It is such a cliché: Don’t just present data, tell a story. Yet it is rarely followed. We almost always present data. Actually we ...

Standard Metrics Revisited: #6: Daily, Weekly, Monthly Unique Visitors.

actionable analytics analytics definitions

Do you have a sneaking, yet unshakable, suspicion that your Web Analtyics Vendor is sometimes just trying to mess with you? Guess what? It’s ...

Excellent Analytics Tip #16: Brand Evangelists Index

analytics insights brand evangelists index

Often we present data without thinking about it too much. We might actively think about the metrics we are computing (and avoid rookie analysis ...

Excellent Analytics Tip #14: Measuring Value of Ecommerce Sales Tools

ecommerce tools measuring influence

An Analysis Ninja, let’s call him Philip Walford, asked a delightful question. Philip wanted to know if the impact of a faith based initiative ...

Google Analytics Releases Advanced Segmentation: Now Be A Ninja!

actionable web analytics advanced segmentation

The Google Analytics team announced the release of seven features today. The next stage in the metamorphosis of the popular web analytics tool. [Update: ...