Usability - Avinash Kaushik

Category: Usability

The Promise & Challenge of Behavior Targeting (& Two Prerequisites)

I am a NPR junkie (and support my local station KALW). Driving to the airport last Monday I was surprised to hear a segment ...

What Makes A Great Conference? Lessons From Shop.Org.

One of life’s wonderful joys is the opportunity to speak at a conference. It is an experience to stand in front of a crowd ...

I Got No Ecommerce. How Do I Measure Success?

A vast majority of discourse in the web analytics world is about orders and conversions and revenue. There is not enough of it about ...

4 Experts, 5 Cities, 35 Of You In Each. Come Have A Conversation.

An exciting workshop on Web Analytics and Marketing ROI for executives is coming to a city near you. This is the culmination of a ...

Web Analytics: An Hour A Day

I am thrilled to say that my book Web Analytics: An Hour A Day has been published and is now widely available. Thrilled is ...

The Three Greatest Survey Questions Ever

The VP of a Fortune 100 company recently asked for some advice. They were heading into their peak selling season that would last only ...

Me Talk Pretty One Day

I am a huge fan of David Sedaris, the title of today’s post is one of David’s best books. Some of you are aware ...

2007 Predictions: Web Analytics

Andy Beal of the Marketing Pilgrim has tagged me for a new blog tagging meme that has just started. Andy was sweet enough to ...

E-consultancy Masterclass Reflections: Personas, Customer Value, Customer Retention and Non-line Marketing

The 2006 e-consultancy Online Marketing Masterclass event in London was a jam packed day of fantastic speakers, a wonderfully intelligent audience and great conversations. ...

Five \”Ecosystem\” Challenges for Web Analytics Practitioners

In early September we had covered the challenges that web analytics Vendors were facing as we look forward. The view from the other side, ...

Lab Usability Testing: What, Why, How Much.

On this blog we have talked about the importance of the “Why” often. Web Analytics usually simply helps us understand the “What”. Clickstream data ...