Usability - Avinash Kaushik

Category: Usability

The Power of Exponential Growth | Data Viz to Simplify Complexity

actionable web analytics data visualization

There has been a lot of heartbreak around the world with the CV-19 pandemic. This chart, from NPR, illustrates some cause for optimism. It ...

Six Nudges: Creating A Sense Of Urgency For Higher Conversion Rates!

conversion rate experimentation and testing

By every indicator available, ecommerce is continuing to grow at an insane speed. Although it may seem impossible to imagine with ecommerce already totaling ...

Unsexy Fundamentals Focus: User Experiences That Print Money

user experience visitor loyalty

Like me, I’m sure you are working on complex challenges when it comes to data. Multi-petabyte data warehouses. Multi-touch, cross-channel attribution analysis. Media mix ...

Suck Less | A Plea For User-Centric Design: Powered By You!

user experience Voice of Customer

Analysts, honestly, make the world go round when it comes to any successful business – yes, data is that important. As you might expect ...

7 Incredible Web Design, Branding, Digital Marketing Experiences

digital marketing voice of the customer

We are surrounded by incredible digital experiences. Masterful design, branding and marketing. Yet, it would be fair to say we are also drowning in ...

Dear Avinash: Attribution Modeling, Org Culture, Deeper Analysis +++

analytical tips analytics organization structure

A couple weeks back I’d requested the nice folks following me on Google+ and Facebook to submit their most important digital marketing and analytics ...