Smarter Survey Results and Impact: Abandon the Asker-Puker Model!

Today's post comes from a source of deep pain. Analysis Ninjas are valued less than I would prefer for them to be. The post is also sourced from a recent edition of my newsletter, The Marketing – Analytics Intersect. I send it once a week, and it contains my insights and recommendations on those two […]

Excellent Analytics Tip #16: Brand Evangelists Index

Often we present data without thinking about it too much. We might actively think about the metrics we are computing (and avoid rookie analysis mistakes). But it is rare that we, "Web Analysts", actually think, I mean think, about the story we are telling. I think that's because that is not our job (I mean […]