Search Engine Marketing - Avinash Kaushik

Category: Search Engine Marketing

Two Amazing Bar Charts: % Content Consumption, % Share of Search

actionable web analytics advanced analytics

Would you believe me when I say that your digital analytics data –, from Google Analytics or WebTrends, et. al. –, might be hindering ...

Excellent Analytics Tip #24: Obsess About Real Business Profitability

actionable web analytics advanced segmentation

The art of analysis often fails to deliver ginarmous success simply because of how limited our worldview is when we go about identifying bottom-line ...

Global Multichannel Consumer Behaviour (Research/Purchase) Analysis

qualitative research

As my focus has evolved to getting companies to imagine and execute incredible digital marketing initiatives, I’ve discovered that my passion for the medium, ...

Mobile Marketing 2015: Rethink Customer Acquisition, Intent Targeting

behavior targeting customer acquisition

I’m immensely excited about how completely mobile platforms impact our lives. Not just the hyper-fast access information and being able to call whomever you ...

Dear Avinash: Attribution Modeling, Org Culture, Deeper Analysis +++

analytical tips analytics organization structure

A couple weeks back I’d requested the nice folks following me on Google+ and Facebook to submit their most important digital marketing and analytics ...