Search Engine Marketing - Avinash Kaushik

Category: Search Engine Marketing

EU Cookie / Privacy Laws: Implications On Data Collection And Analysis

Privacy is a very important issue when it comes to digital. The way data is collected online and what happens to it is a ...

Google Analytics Custom Reports: Paid Search Campaigns Analysis

adwords custom reports

Every Analysis Ninja knows that standard reports are lame. The lameness stems from the fact that they are created for everyone, stuffed with as ...

Excellent Analytics Tip #20: Measuring Digital \”Brand Strength\”

brand measurement competitive intelligence

A lot of digital analytics focuses on direct response (conversions, leads, etc.). But there is an additional valuable, and sexy, focus of our marketing ...

You Are What You Measure, So Choose Your KPIs (Incentives) Wisely!

best key performance indicators business performance metrics

Just like Yahoo! News, the BBC site uses display advertising to monetize its content (outside the UK, at least). But when you click Next ...

Multi-Channel Attribution: Definitions, Models and a Reality Check

actionable web analytics attribution models

A wise person said: “To guarantee success, spend 95% of your time defining the problem and 5% of the time solving it.” I believe ...

Google Analytics Tutorial: 8 Valuable Tips To Hustle With Data!

custom alerts custom dashboards

It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. ...

Smarter Data Analysis of Google’s https (not provided) change: 5 Steps

advanced segments custom reports

It is astonishingly common that we are asked to analyze the impossible. In perhaps a career-limiting move I’m going to try to do that ...

Measuring Incrementality: Controlled Experiments to the Rescue!

acquisition portfolio optimization actionable web analytics

With a plethora of digital media channels at our disposal and new ones on the way every day(!), how do you prioritize your efforts? ...

Viral, Social, Sentiment, Mobile: 4 Delightful Web Analytics Solutions

Stale. One thing that I never want to be. We all have a tendency to learn up to a point, we get comfortable and ...

Win With Web Metrics: Ensure A Clear Line Of Sight To Net Income!

We have more web metrics and data than there are stars in the universe (slight exaggeration!). Yet we stink at informing decisions. Our reports ...

Identify The Known Unknowns: Leverage Analytics Custom Alerts

Most of the time spent by Marketers & Analysts tends to be spend looking for “known knowns”. Things we know and expect to see ...

Online Marketing Still A Faith Based Initiative. Why? What’s The Fix?

The world of the intertubes should be a lot more data driven and awe-sexy than it really is. Yet for all our collective efforts ...

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