Marketing, Analytics & Strategy by Avinash Kaushik
Google’s Statistics: Heads They Win, Tails You Lose.
Google Brand Lift & Conversion Lift studies use the same underlying idea of statistical certainty. But certainty is not the same thing as answering ...
Continue Reading
Pay Less, Grow More: Agencies in an Agentic AI Era.
Marketing agency fees in the AI era should change dramatically. AI and automation are eliminating large amounts of execution work while increasing the value ...
Continue Reading
Google’s Statistics: Heads They Win, Tails You Lose.
Google Brand Lift & Conversion Lift studies use the same underlying idea of statistical certainty. But certainty is not the same thing as answering ...
Continue Reading
Loss Recovery Growth Model: Answer Engine Optimization (AEO)
With the slow and steady evolution from keyword searching to resolution questions typed into Answer Engines, you are going to lose traffic (and revenue) ...
Continue Reading
AI Ready? Google Ads Maturity Model.
In a world with fuel-efficient long-range motorcycles, do you insist on using horses for transportation? I’m of course talking about the Google Ads platform. ...
Continue Reading
Sports Marketing Measurement Playbook.
Last year, nearly all of the top 50 telecasts in the US were connected to sports. The 97th Oscars, SNL 50th, a 60 mins ...
Continue Reading
High-Impact Marketing: Rock Creative Pre-Testing!
Prologue. Recent Conversation with CEO B: Me: I saw your ad at the airport the other day. I have a sense for your challenges ...
Continue Reading
Robust Experimentation and Testing | Reasons for Failure!
Since you’re reading a blog on advanced analytics, I’m going to assume that you have been exposed to the magical and amazing awesomeness of ...
Continue Reading
Scapegoating Analysts | Recognizing & Preventing A Bad Idea.
Here’s a sign that you’ve arrived as an Analyst or an Analytics team: At the first sign of failure reported by the data, most ...
Continue Reading
Winning With Data: Say No To Insights, Yes To Out-of-sights!
If there is one thing the universe agrees on, it is that you should just provide data… You should provide INSIGHTS!!! In the 807,150 ...
Continue Reading
Avinash Kaushik
Bestselling Author, Analytics
Chief Strategy Officer, HMM
My Weekly Newsletter
Bleeding-edge Marketing, Analytics & Strategy - weekly. Outsmart AI disruption.
Web Analytics 2.0
Shifts the focus from simple data reporting to customer-centric, multi-channel analysis and experimentation.
Select Your Language
Web Analytics: An Hour A Day
Learn to focus on actionable insights and cultural change rather than just tracking data.
Select Your Language
