Tag: Web Insights
Four Stories: A Decade of Writing Occam’s Razor!
An off-topic post this week, to celebrate this incredible outpost you’ve helped create on the web, Occam’s Razor. This month my beloved blog is ...
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The 2015 Digital Marketing Rule Book. Change or Perish.
It is the season to be predicting the future, but that is almost always a career-limiting move. So I’m not going to do that. ...
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Consultants, Analysts: Present Impactful Analysis, Insightful Reports
What would make you cry of happiness in a Web Analytics report? What would make you cry of happiness in any report / presentation ...
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Avinash Kaushik
Bestselling Author, Analytics
Chief Strategy Officer, HMM

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Web Analytics 2.0
Learn to prioritize customer-centric, multi-channel analysis and experimentation over simple data reporting.
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Web Analytics: An Hour A Day
Learn to focus on actionable insights and cultural change rather than just tracking data.
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