Category: Digital Analytics

Benchmarking Performance: Your Options, Dos, Don’ts and To-Die-Fors!

Digital Marketing and Measurement Model.] If you have set the targets for your KPIs up front (Unique Visitors for Sept. should be 1,356,000), you’ve ...
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Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

Surely you are not surprised that digital finally beats TV. (Yea!!!) I was not surprised, we could see that coming quite clearly. What was ...
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Smart Dashboard Modules: Insightful Dimensions And Best Metrics

Strategic & Tactical Dashboards: Best Practices, Examples. In the post Adil commented that he’s observed that attribution modeling is missing from most web analytics ...
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Digital Dashboards: Strategic & Tactical: Best Practices, Tips, Examples

Isn’t it pretty awesome? It provides a brief snapshot of the entire business. From 3rd grader attendance to new artworks on view to expenses ...
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Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies

Are we able to efficiently find the right people and influence them? Can we deliver an incredible experience that blows the mind of our ...
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7 Data Presentation Tips: Think, Focus, Simplify, Calibrate, Visualize++

DC-DR-DA: A Simple Framework For Smarter Decisions .) We are all aware that the best companies in the world have an Bob Mankoff] Lesson ...
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Empowering Analysis Ninjas? 12 Signs To Identify A Data Driven Culture

analytics ladder of awesomeness each company needs to climb, and it just takes time. But a larger part of the reason is that companies ...
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Search: Not Provided: What Remains, Keyword Data Options, the Future

recently announced switching to httpS as standard for all mail users, indicating secure search might follow next. That of course will mean more referring ...
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Google Analytics Visitor Segmentation: Users, Sequences, Cohorts!

segmentation knows no bounds. Whether you do online, offline or nonline analysis, or just like to randomly play with data, insights arrive faster with ...
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