Digital Analytics Archives - Occam's Razor by Avinash Kaushik

Category: Digital Analytics

Kill Data Pukes: Split KPIs, Diagnostic Metrics & Influencing Variables.

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Across every layer of the company, business people get too much data. Hunting expeditions are launched to locate what’s relevant and useful. CMO scorecards ...

Marketing Analytics: Methodologies Trump Metrics!

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If a conversation is occurring about Data and Analytics, chances are high that it is about Metrics. About how abhorrent Vanity Metrics are. About ...

Scapegoating Analysts | Recognizing & Preventing A Bad Idea.

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Here’s a sign that you’ve arrived as an Analyst or an Analytics team: At the first sign of failure reported by the data, most ...

Transform Data’s Impact: Pick The Right Success KPI!

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Your analysis provides clear data that the campaign was a (glorious) failure. It could not be clearer. The KPI you chose for your brand ...

Winning With Data: Say No To Insights, Yes To Out-of-sights!

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If there is one thing the universe agrees on, it is that you should just provide data… You should provide INSIGHTS!!! In the 807,150 ...

The Most Important Business KPIs. (Spoiler: Not Conversion Rate!)

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I was reading a paper by a respected industry body that started by flagging head fake KPIs. I love that moniker, head fake. Likes. ...

Increase Analytics Influence: Leverage Predictive Metrics!

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Almost all metrics you currently use have one common thread: They are almost all backward-looking. If you want to deepen the influence of data ...

How To: Be A Good Employee, Be A Great Boss | #winningcareers

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Like many of you, I am both an employee and a people leader. At different points of the day, sometimes from one minute to ...

Simple Tricks To Up-level Your Analytics Reports.

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We all consume a whole lot of reports every day – company data, public data, and so much more. Many are acceptable, some are ...

Five Strategies for Slaying the Data Puking Dragon.

If you bring sharp focus, you increase chances of attention being diverted to the right places. That in turn will drive smarter questions, which ...

Digital Analytics + Marketing Career Advice: Your Now, Next, Long Plan

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The rapid pace of innovation and the constantly exploding collection of possibilities is a major contributor to the fun we all have in digital ...

Create High-Impact Data Visualizations: Nine Effective Strategies

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( (Michael Paukner | Six Visual Solutions To Complex Digital Marketing/Analytics Challenges I am only slightly kidding but one of humanity’s most complex undertaking ...