Digital Analytics Archives - Page 5 of 6 - Occam's Razor by Avinash Kaushik

Category: Digital Analytics

Dear Avinash: Attribution Modeling, Org Culture, Deeper Analysis +++

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Google+ and Multi-Channel Attribution: Definitions, Models and a Reality Check I explain three different models (Online to Store, Across Multiple Devices, Across Digital Channels) ...

Web Analytics Consulting: A Simple Framework For Smarter Decisions

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Digital Marketing & Measurement Model (how to pick the best KPIs for your business that guarantee success, using a powerful five-step process) and the ...

Excellent Analytics Tip #20: Measuring Digital \”Brand Strength\”

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Brand Measurement: Analytics & Metrics for Branding Campaigns] There are many different tools, both online and offline, that measure the elusive metric called brand ...

You Are What You Measure, So Choose Your KPIs (Incentives) Wisely!

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key performance indicator (KPI). [Sidebar] A key performance indicator is a metric that helps you understand actual performance against preset business objectives. [/Sidebar] The ...

Multi-Channel Attribution: Definitions, Models and a Reality Check

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It’s 5 new accounts activated offline for every 1 activated online! If you are not calculating the offline impact, and you are not giving ...

A Big Data Imperative: Driving Big Action

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ERP/massively parallel computing, fantastic storage systems, the “Hadoop and Multiplicity! Strata 2012 Big Data conference . My goal was to take my TED-ish 15-minute ...