Category: Digital Analytics
The Very Best Digital Metrics For 15 Different Companies!
The very best analysts distill, rather than dilute. The very best analysts focus, when most tend to scatter. The very best analysts display critical ...
Continue Reading
Cookies To Humans: Implications Of Identity Systems On Incentives!
A story where data is the hero, followed by two mind-challenging business-shifting ideas. At a previous employer customer service on the phone was a ...
Continue Reading
It’s Not The Ink, It’s The Think: 6 Effective Data Visualization Strategies
It is also true that it is completely ineffective and no one will understand anything. Too many bars, inside them too many slices, odd ...
Continue Reading
Five Key Elements For A Big Analytics Driven Business Impact
primordial soup at any company that expects amazing life to spring forth. You’ll be surprised, there’s only one tool in that mix. It is ...
Continue Reading
Digital Attribution’s Ladder of Awesomeness: Nine Critical Steps
AGI takes over. Why is this formula material? The first part of the equation, for better or for worse, improves in an evolutionary manner. ...
Continue Reading
Smarter Survey Results and Impact: Abandon the Asker-Puker Model!
The Marketing – Analytics Intersect. I send it once a week, and it contains my insights and recommendations on those two topics. Like this ...
Continue Reading
Be Real-World Smart: A Beginner’s Advanced Google Analytics Guide
Web Analytics Career Advice: Play In The Real World! Or a subsequent post about how to build a successful career: custom reports and Market ...
Continue Reading
Ad Block Tracking With Google Analytics: Code, Metrics, Reports
Mitch Joel. But think about their text in green for a moment. On a mobile platform should Forbes not have pity on its users ...
Continue Reading
Rock Analytics More: Obsess About Goals And Goal Values!
A much richer understanding about the eight things I’m solving for. Now, all those other metrics suddenly have a purpose and context. I can ...
Continue Reading
Excellent Analytics Tip #27: Chase Smart Calculated Metrics!
The Marketing Analytics Intersect. Thanks! [/Sidebar] It also results in Marketers obsess about awful things like last-click conversions (See-Think-Do-Care business framework). Not even all ...
Continue Reading
Digital Marketing & Analytics: Five Deadly Myths De-mythified!
But, I’m distressed that programmatic is thought about as panacea by CMOs and other CxOs. “Just buy a programmatic stack, and all our problems ...
Continue Reading
The Complete Digital Analytics Ecosystem: How To Win Big
Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies.] Bounce Rate. It will never be a KPI. Simply because even if your ...
Continue Reading

Avinash Kaushik
Bestselling Author, Analytics
Chief Strategy Officer, HMM

My Weekly Newsletter
Grab bleeding-edge Marketing, Analytics, and Strategy to outsmart AI disruption.

Web Analytics 2.0
Learn to prioritize customer-centric, multi-channel analysis and experimentation over simple data reporting.
Select Your Language

Web Analytics: An Hour A Day
Learn to focus on actionable insights and cultural change rather than just tracking data.
Select Your Language
