Category: Big Data

The Artificial Intelligence Opportunity: A Camel to Cars Moment

Over the last couple years, I’ve spent an increasing amount of time diving into the possibilities Deep Learning (DL) offers in terms of what ...
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Artificial Intelligence: Implications On Marketing, Analytics, And You

A rare post today. It looks a little further out into the future than I normally tend to. It attempts to simplify a topic ...
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Cookies To Humans: Implications Of Identity Systems On Incentives!

A story where data is the hero, followed by two mind-challenging business-shifting ideas. At a previous employer customer service on the phone was a ...
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Five Key Elements For A Big Analytics Driven Business Impact

primordial soup at any company that expects amazing life to spring forth. You’ll be surprised, there’s only one tool in that mix. It is ...
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The Magic of Universal Analytics: Strategy, Tactics, Implementation Tips

analytics.js . This makes it a bit harder to wrap your head around all the possibilities. Big problem for Google to solve. For example, ...
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See-Think-Do: A Content, Marketing, Measurement Business Framework

AIDA is from the siloed lens of Marketing (and full disclosure, I humbly believe serves company’s own selfish perspective). Then there is Agile for ...
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Excellent Analytics Tip #24: Obsess About Real Business Profitability

Market Motive). But ZQI U also has many real world campuses, so students can enroll online and attend in the real world. Digital advertising ...
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The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act

Lean Analytics a new book by my friend Benjamin Yoskovitz. The book introduces a wonderful process called the Lean Analytics Cycle, which aims to ...
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Excellent Analytics Tip #22: Calculate Return On Analytics Investment!

Jesse Nichols will present his wonderful formula for computing ROA (return on analytics). In part two, we are going to build on the formula ...
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Avinash Kaushik

Bestselling Author, Analytics
Chief Strategy Officer, HMM

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