Category: Big Data
The Artificial Intelligence Opportunity: A Camel to Cars Moment
Over the last couple years, I’ve spent an increasing amount of time diving into the possibilities Deep Learning (DL) offers in terms of what ...
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Artificial Intelligence: Implications On Marketing, Analytics, And You
A rare post today. It looks a little further out into the future than I normally tend to. It attempts to simplify a topic ...
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Cookies To Humans: Implications Of Identity Systems On Incentives!
A story where data is the hero, followed by two mind-challenging business-shifting ideas. At a previous employer customer service on the phone was a ...
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Five Key Elements For A Big Analytics Driven Business Impact
primordial soup at any company that expects amazing life to spring forth. You’ll be surprised, there’s only one tool in that mix. It is ...
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The Magic of Universal Analytics: Strategy, Tactics, Implementation Tips
analytics.js . This makes it a bit harder to wrap your head around all the possibilities. Big problem for Google to solve. For example, ...
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Digital Marketing And Analytics: Two Ladders For Magnificent Success
Let’s look at each step on the ladder in some detail. The very first thing you want to do is create an acceptable website. ...
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Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models
Occam’s Razor to this complicated challenge. Let’s try to make some sense of it all. By the time you are done with this post ...
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See-Think-Do: A Content, Marketing, Measurement Business Framework
AIDA is from the siloed lens of Marketing (and full disclosure, I humbly believe serves company’s own selfish perspective). Then there is Agile for ...
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Excellent Analytics Tip #25: Decrapify Search, Social Compound Metrics
NFL Passer Rating (don’t worry, no one really understands what it is). In a government context, Consumer Price Index are good examples. One that ...
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Excellent Analytics Tip #24: Obsess About Real Business Profitability
Market Motive). But ZQI U also has many real world campuses, so students can enroll online and attend in the real world. Digital advertising ...
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The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act
Lean Analytics a new book by my friend Benjamin Yoskovitz. The book introduces a wonderful process called the Lean Analytics Cycle, which aims to ...
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Excellent Analytics Tip #22: Calculate Return On Analytics Investment!
Jesse Nichols will present his wonderful formula for computing ROA (return on analytics). In part two, we are going to build on the formula ...
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Avinash Kaushik
Bestselling Author, Analytics
Chief Strategy Officer, HMM

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