Category: Big Data
The Artificial Intelligence Opportunity: A Camel to Cars Moment
Over the last couple years, I’ve spent an increasing amount of time diving into the possibilities Deep Learning (DL) offers in terms of what ...
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Artificial Intelligence: Implications On Marketing, Analytics, And You
A rare post today. It looks a little further out into the future than I normally tend to. It attempts to simplify a topic ...
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Cookies To Humans: Implications Of Identity Systems On Incentives!
A story where data is the hero, followed by two mind-challenging business-shifting ideas. At a previous employer customer service on the phone was a ...
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Five Key Elements For A Big Analytics Driven Business Impact
There is, almost literally, an unlimited number of things you could focus on to create a high impact data-influenced organization. And, as if unlimited ...
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The Magic of Universal Analytics: Strategy, Tactics, Implementation Tips
In a Q&A after a keynote a couple of years ago, I was asked: \”When will traditional business analysis subsume the web analytics silo?\” ...
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Digital Marketing And Analytics: Two Ladders For Magnificent Success
The most common mistakes digital practitioners and leaders make is to either do things in the wrong order, or to try and do too ...
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Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models
There are few things more complicated in analytics (all analytics, big data and huge data!) than multi-channel attribution modeling. We have fought valiant battles, ...
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See-Think-Do: A Content, Marketing, Measurement Business Framework
The world does not need a new business framework. I get \”About 269,000,000 results (0.25 seconds)\” for business framework on Google today. But most ...
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Excellent Analytics Tip #25: Decrapify Search, Social Compound Metrics
Everyone likes chasing big shiny objects all the time. What\’s not to like. They are big. They are shiny. :) But a lot of ...
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Excellent Analytics Tip #24: Obsess About Real Business Profitability
The art of analysis often fails to deliver ginarmous success simply because of how limited our worldview is when we go about identifying bottom-line ...
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The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act
This should not be news to you. To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. ...
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Excellent Analytics Tip #22: Calculate Return On Analytics Investment!
Analysts: Put up or shut up time! This blog is centered around creating incredible digital experiences powered by qualitative and quantitative data insights. Every ...
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Avinash Kaushik
Bestselling Author, Analytics
Chief Strategy Officer, HMM

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