Category: Big Data
Web Analytics Consulting: A Simple Framework For Smarter Decisions
As I’ve gotten older I’ve come to appreciate the value of frameworks a lot more. When we are young, the answers to everything are ...
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EU Cookie / Privacy Laws: Implications On Data Collection And Analysis
Privacy is a very important issue when it comes to digital. The way data is collected online and what happens to it is a ...
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Multi-Channel Attribution: Definitions, Models and a Reality Check
A wise person said: “To guarantee success, spend 95% of your time defining the problem and 5% of the time solving it.” I believe ...
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A Big Data Imperative: Driving Big Action
Is there anything in the analytics space that is so full of promise and hype and sexiness and possible awesomeness than “big data?” I ...
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Avinash Kaushik
Bestselling Author, Analytics
Chief Strategy Officer, HMM
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