Advanced Analytics Archives - Page 2 of 24 - Occam's Razor by Avinash Kaushik

Category: Advanced Analytics

Robust Experimentation and Testing | Reasons for Failure!

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Since you’re reading a blog on advanced analytics, I’m going to assume that you have been exposed to the magical and amazing awesomeness of ...

The Most Important Business KPIs. (Spoiler: Not Conversion Rate!)

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I was reading a paper by a respected industry body that started by flagging head fake KPIs. I love that moniker, head fake. Likes. ...

Increase Analytics Influence: Leverage Predictive Metrics!

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Almost all metrics you currently use have one common thread: They are almost all backward-looking. If you want to deepen the influence of data ...

Marketing Analytics: Attribution Is Not Incrementality

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One of the business side effects of the pandemic is that it has put a very sharp light on Marketing budgets. This is a ...

The Power of Exponential Growth | Data Viz to Simplify Complexity

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There has been a lot of heartbreak around the world with the CV-19 pandemic. This chart, It is crucial to acknowledge what’s hidden in ...

The Impact Matrix | A Digital Analytics Strategy Framework

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The universe of digital analytics is massive and can seem as complex as the cosmic universe. With such big, complicated subjects, we can get ...

Closing Data’s Last-Mile Gap: Visualizing For Impact!

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I worry about data’s last-mile gap a lot. As a lover of data-influenced decision making, perhaps you worry as well. A lot of hard ...

Five Strategies for Slaying the Data Puking Dragon.

If you bring sharp focus, you increase chances of attention being diverted to the right places. That in turn will drive smarter questions, which ...

Smarter Career Choices #3: Solve for the Global Maxima!

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Today, a simple lesson that so many of us miss at great peril. In fact in your role, at this very moment, your company ...

Create High-Impact Data Visualizations: Nine Effective Strategies

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( (Michael Paukner | Six Visual Solutions To Complex Digital Marketing/Analytics Challenges I am only slightly kidding but one of humanity’s most complex undertaking ...

The Very Best Digital Metrics For 15 Different Companies!

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The very best analysts distill, rather than dilute. The very best analysts focus, when most tend to scatter. The very best analysts display critical ...