Web Analytics - Avinash Kaushik

Category: Web Analytics

Convert Data Skeptics: Document, Educate & Pick Your Poison

There are lots of different tools, many of which measure the same thing, numbers don’t tie, there is confusion and a lack of trust ...

\”Engagement\” Is Not A Metric, It’s An Excuse

Creating relevant engaging digital experiences is the quest for so many of us. It is a huge part of my job. I love creating ...

Need Education?

Shortest post in the history of the blog. Two quick thoughts. I am a MBA (Go Buckeyes!) and cherish the learnings I got from ...

Rethink Web Analytics: Introducing Web Analytics 2.0

On Sept 5th I had the distinct pleasure of being invited to present as a part of the Authors@Google series. As the author of ...

Interviewing Tip: Stress Test Critical Thinking. Please.

Interviewing is art, and perhaps the most important thing you could do for your company. My post with tips on hiring web analysts (Hiring? ...

Data Mining And Predictive Analytics On Web Data Works? Nyet!

Strong Russian word: Nyet [No]. By the end of this post I hope you’ll agree. Worst case you’ll have food for thought. This in-depth ...

Hiring? What Works: Fresh blood or old hands? Experience or Novicity?

A reader of the blog had a interesting question that made me think about the value of experience, or the value of “having been ...

Three Interviews, Six Interesting Web Analytics Questions

I recently had the opportunity to do three interviews, each from a different perspective. One with a Web Analytics Consultant, another with research and ...

Web Analytics Vendor Tools Comparison (And One Challenge)

Picking the right web analytics tool / vendor is perhaps one of the most critical decisions you’ll make. Given the general struggle by all ...

Web Analytics Standards: 26 New Metrics Definitions

Some of you know that I am a member of the Web Analytics Association Board of Directors. Amongst my duties are to help share ...

Eight Tips For Choosing An Online Survey Provider

Michael asked a great question the other day on the “best survey questions” post and I started to write a reply back in the ...

Market Motive: Internet Marketing Knowledge On Tap

John, Michael and I are starting a new company that will provide the knowledge you need to excel at internet marketing. Our Mission : ...

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