Web Analytics is complex, not hard. Read this and make a ton of progress in three hours. Do five things, find insights, take action, ask for a bonus! High ROI no matter how you compute the outcome. Not nirvana. Just 35 points of progress out of 100, but why not take those points when you do it in such a straight forward way? That was the promise of my post Web Analytics Demystified . Especially to the many, many of you who are getting started with analytics, or have been scared by the constant drumbeat of how hard analytics is.…
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New to web analytics? Confused about web Analytics? Think it is too hard? Scared of tools and consultants? This post is for you, its goal: Web Analytics Demystified! Yeah! Web Analytics is complex. That is what it is. Complex. Get the nuance? Complex. Mysterious. Inviting. Come in. Sit down. See what’s there. No free rides. You’ll do your part, your efforts will have a rich payback. Complex holds the promise that you’ll get it. Nay, you can get it. Come in, welcome. Start with this post. [It builds on my post from last week: Web Metrics Demystified.] Five simple things…