Here is a dirty little secret: Unless you are a exceptionally content heavy website And your content changes every day, it is quite unlikely that your Top 25 of anything changes all that much. So why do we insist on stuffing our dashboards with top x or this and top y of that and top z of whatever? Let me explain with an example. Here are the keywords driving traffic for one month: And here are the keywords driving traffic to the website in the second month: Notice something amazing? While traffic is very different in those two months the…