Category: Web Analytics

Standard Metrics Revisited: #4 : Time on Page & Time on Site

Someone requests your home page, your web analytics tool starts a session for the visitor, two more pages are requested before the visitor decides ...
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Web Analytics Blog: Reflections

independent consultant, six months of being a MarketMotive’s co-founder, and along the way being a speaking engagements . Lots of chances and opportunities to ...
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Web Analytics Demystified

Web Metrics Demystified.] Five simple things you can do with absolutely no knowledge of Web Analytics (or Web Metrics as Europeans tend to say!). ...
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Web Metrics Demystified

Outcomes for your website. Step two will be to identify the Critical Few metrics to measure those successful company, and hopefully customer, outcomes. So ...
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eMetrics DC ’07 Reflections: Accuracy, Precision & Predictive Analytics

The Drilling Down Project What: Web Analytics Meets Business Intelligence Why: Accuracy, Precision and the Actionable Data Pyramid Others have talked about this but ...
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Blog Metrics: Six Recommendations For Measuring Your Success

BlogWorld Expo was about measuring success of a blog and I started with setting the context about why blogs are different and why they ...
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Analytics Tools Comparison: Coradiant vs. Tealeaf

Web Analytics 2.0 for example) and life lessons. And of course the great question about comparing Tealeaf (the former along with Multiplicity Web Analytics ...
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Multiplicity: Succeed Awesomely At Web Analytics 2.0!

Guy Creese (then Research Director for Aberdeen Group). The concept was brutal in its simplicity: The web is different and the reason was the ...
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Solving For The What & The Why: On-demand Webinar

Omniture. The title was: Solving For The What & The Why – Why Web Analytics Should Not Be Lonely! Web Analytics is really good ...
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Six Rules For Creating A Data Driven Boss!

create truly data driven organizations , but for my “Guru” talk at eMetrics summit in Washington DC tried to tackle a much more solvable ...
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Kick Butt With Internal Site Search Analytics

Are You Into Internal Site Search Analysis? You Should Be. It is also covered in detail in Now that you know how much internal ...
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Negotiating A Web Analytics Vendor Contract? Check SLA’s

Find You Web Analytics Soul Mate (How To Run An Effective Tool Pilot) I want to once again thank Steve profusely for sharing this ...
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Avinash Kaushik

Bestselling Author, Analytics
Chief Strategy Officer, HMM

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