Web Analytics - Avinash Kaushik

Category: Web Analytics

Standard Metrics Revisited: #4 : Time on Page & Time on Site

I was merrily using Time on Page and Time on Site metrics for quite some time before I actually realized how they were being ...

Web Analytics Blog: Reflections

web analytics an hour a day

A total of 73 posts so far in 2007. Tens of thousands of words in posts. Hundreds of comments. As the year closes a ...

Web Analytics Demystified

analyzing website data five easy steps to understand your web data

New to web analytics? Confused about web Analytics? Think it is too hard? Scared of tools and consultants? This post is for you, its ...

Web Metrics Demystified

choosing right metrics key dashboard metrics

Confused about Web Analytics? How about Web Metrics? Have you been successfully scared? Rhetorical questions. Don’t answer. :) Let’s do this one step at ...

eMetrics DC ’07 Reflections: Accuracy, Precision & Predictive Analytics

Accuracy emetrics summit

There is always something delightful to report back from each eMetrics summit, even if it late in getting to you! Typically though it tends ...

Blog Metrics: Six Recommendations For Measuring Your Success

Blogs are not websites. The old school model of content creation, content consumption and content distribution does not apply to blogs. (Neither do “traditional ...

Analytics Tools Comparison: Coradiant vs. Tealeaf

In almost eighteen months of blogging this is a first: a comparison of two tools. I have not done comparison of various tools thus ...

Multiplicity: Succeed Awesomely At Web Analytics 2.0!

Someone highly salaried : “You know what our problem is? We have too many damn tools!” Me: “Oh, hm…” Someone highly salaried : “Thanks ...

Solving For The What & The Why: On-demand Webinar

A couple of weeks ago I had the pleasure of doing a webinar for Omniture. The title was: Solving For The What & The ...

Six Rules For Creating A Data Driven Boss!

We, especially we the readers of this blog, often struggle with moving our organizations to be more data driven. The beautiful irony is that ...

Kick Butt With Internal Site Search Analytics

I love Internal Site Search data. It is a amazing peek into customer intent, which usually is quite elusive in our normal clickstream data. ...

Negotiating A Web Analytics Vendor Contract? Check SLA’s

A key part of any contract negotiations is nailing down the Service Level Agreement’s (sea’s). Yet most buyers of analytics tools, Marketers now, in ...