Web Analytics - Avinash Kaushik

Category: Web Analytics

Excellent Analytics Tip #17: Calculate Customer Lifetime Value

Some Marketers / Analysts use Click-thru Rate (CTR) to measure success of their acquisition campaigns. Nothing much to write home about, but certainly better ...

10 Fundamental Web Analytics Truths: Embrace ‘Em & Win Big

There are more mistruths and F U D about Web analytics out there than I think is reasonable. Part of it fueled by Vendors. ...

Kill Useless Web Metrics: Apply The \”Three Layers Of So What\” Test

Data, data everywhere yet nary an insight in sight. Is that your web analytics existence? Don’t feel too bad, you share that plight with ...

The Definitive Guide To (8) Competitive Intelligence Data Sources!

Competitive intelligence, the “what else”, is one of the core tenets of Web Analytics 2.0. The reason is simple: The ecosystem within which you ...

Analysis Ninjas: Leverage Custom Reports For Better Insights!

Here is a key difference between Reporting Squirrels and Analysis Ninjas: The latter almost exclusively leverage custom reports (powered by advanced segmentation) and the ...

Dear Avinash: Search / SEO Metrics & Analytics Questions + Answers

How do you measure success of a online webinar? I recently did a webinar for the Search Engine Strategies conference (I am doing the ...

Five Sweet Web Analytics Resolutions To Kick It Up A Notch

The new year is such a wonderful time. Wonderful smells in the air. The world is full of hope. Unachievable things seem achievable and ...

Analysis Ninjas: Move Beyond The Top Ten. Find Love (/Insights).

You know what is the one thing stopping you from finding truly actionable insights from your web data? Web analytics gems lie deep in ...

Who Owns Web Analytics? A Framework For Critical Thinking.

It is rare for me to work with a organization where the root cause for their faith based decision making (rather than data driven) ...

Social Media Analytics: Twitter: Quantitative & Qualitative Metrics

Twitter is amongst new media channels that are challenging how we communicate, with whom we communicate and perhaps most fundamentally how we (Marketers) influence ...