Category: Web Analytics
Excellent Analytics Tip #17: Calculate Customer Lifetime Value
Visits / Visitors and Conversion Rates for those marketing campaigns. They deserve our love. [And if they measure That is an average. The trouble ...
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10 Fundamental Web Analytics Truths: Embrace ‘Em & Win Big
F U D about Web analytics out there than I think is reasonable. Part of it fueled by Vendors. What a competitive bunch! Part ...
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Kill Useless Web Metrics: Apply The \”Three Layers Of So What\” Test
Web Analytics: An Hour A Day. What’s this lovely test? Simple really (top exit pages of your website each month, and to glean more ...
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The Definitive Guide To (8) Competitive Intelligence Data Sources!
Web Analytics 2.0. The reason is simple: The ecosystem within which you function on the web contains mind blowing data you can use to ...
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Analysis Ninjas: Leverage Custom Reports For Better Insights!
blog post ideas. My thanks to Horia. Horia’s question was: How about a post entitled “10 Google Analytics Custom the Reports You Absolutely Must ...
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Dear Avinash: Search / SEO Metrics & Analytics Questions + Answers
SES London and Market Motive co-faculty member Greg Jarboe sent me this KPI via email: “Your webcast was a big success. Your KPI questions ...
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Five Sweet Web Analytics Resolutions To Kick It Up A Notch
multiplicity strategy to win in the bounce rates for the top 20 landing / entry pages to the site. Find the losers, fix ’em. ...
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Analysis Ninjas: Move Beyond The Top Ten. Find Love (/Insights).
top ten of anything rarely changes (with the exception of hourly changing content – news – sites). 2. The top ten only focuses on ...
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Who Owns Web Analytics? A Framework For Critical Thinking.
Web Analytics 2.0. Chapter 14: HiPPOs, Ninjas, and the Masses: Creating a Data-Driven Culture. In this blog post I’ll share a unique “case study”, ...
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Social Media Analytics: Twitter: Quantitative & Qualitative Metrics
Web Analytics 2.0 covers social media measurement, but I am going to cover something very different in this post. First: An Ode to New ...
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Web Analytics 2.0 Book: In Stores Now!!
Web Analytics 2.0 has been released and is in retail stores now, online and offline! Hurray!! Even with a broken right hand I can’t ...
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Google Analytics Becomes Intelligent. Hello Insights!
Google Analytics Now More Powerful, Flexible And Intelligent. In this post I’ll want to share rest of the story, what came of the above ...
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Avinash Kaushik
Bestselling Author, Analytics
Chief Strategy Officer, HMM
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Web Analytics 2.0
Learn to prioritize customer-centric, multi-channel analysis and experimentation over simple data reporting.
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Web Analytics: An Hour A Day
Learn to focus on actionable insights and cultural change rather than just tracking data.
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