Web Analytics - Occam’s Razor by Avinash Kaushik

Tag: Web Analytics

The Marketing < > Analytics Intersect: My Newsletter!

actionable web analytics digital marketing

I want you to sign up for something very, very special I’m doing: Writing short stories from the intersection of marketing and analytics. My ...

Smart Dashboard Modules: Insightful Dimensions And Best Metrics

actionable web analytics digital marketing

My last post, perhaps provocatively, called for a reduction of data in executive dashboards (digital, online, offline). More English (IABI, specifically) would lead to ...

Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

actionable web analytics digital marketing

Every once in a while I take a pause and answer your questions, your burning questions (!), about digital marketing and analytics. I’d requested ...

The 2015 Digital Marketing Rule Book. Change or Perish.

digital marketing rules for revolutionaries

It is the season to be predicting the future, but that is almost always a career-limiting move. So I’m not going to do that. ...

Best Web Metrics / KPIs for a Small, Medium or Large Sized Business

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We have access to more data than God wants anyone to have. Thus it is not surprising that we feel overwhelmed, and rather than ...

Paris Hilton, Kim Kardashian & Telling Stories With Data

audience segmentation display advertising

It is such a cliché: Don’t just present data, tell a story. Yet it is rarely followed. We almost always present data. Actually we ...

Aggregation of Marginal Gains: Recession Busting Analytics!

Aggregation of Marginal Gains Web Analytics

We are constantly on a quest to conquer the next big thing. Mountain. Ocean. Planet. “Conversion Buster.” The next million dollar opportunity. Not that ...