Web Analytics Archives - Occam's Razor by Avinash Kaushik

Tag: Web Analytics

The Marketing < > Analytics Intersect: My Newsletter!

actionable web analytics digital marketing

own vs. rent in context of platforms. Facebook, YouTube, LinkedIn are platforms where you rent your existences. Mobile and desktop websites, mobile applications are ...

Smart Dashboard Modules: Insightful Dimensions And Best Metrics

actionable web analytics digital marketing

Strategic & Tactical Dashboards: Best Practices, Examples. In the post Adil commented that he’s observed that attribution modeling is missing from most web analytics ...

Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

actionable web analytics digital marketing

Facebook or cart and checkout abandonment rate. If you can fix that, more revenue will immediately flow into your client’s bottom-line. They will show ...

The 2015 Digital Marketing Rule Book. Change or Perish.

digital marketing rules for revolutionaries

super powerful and insightful metrics ? primordial ooze from which new ideas (or indeed life) will spark for an imaginative digital existence. www.bloomberg.com should ...

Best Web Metrics / KPIs for a Small, Medium or Large Sized Business

actionable analysis best web metrics

Kill things that don’t have an optimum CPA. Invest more in ones that do. Simple enough, right? Tip: Remember this is just cost, not ...

Paris Hilton, Kim Kardashian & Telling Stories With Data

audience segmentation display advertising

Google’s Ad Planner specifically.] 2. Highlight the importance spending money on advertising to relevant audiences. 3. Tell a memorable story. Below is how I ...

Aggregation of Marginal Gains: Recession Busting Analytics!

Aggregation of Marginal Gains Web Analytics

What can Digital Marketers learn from Olympic Cyclists? He started that post with this wonderful quote: Back in the 1980’s Jan Carlzon was trying ...

Videos: Actionable Web Analytics Tips

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ClickTracks, and now along with me is the co-founder of Analog (in 1995!). He is also the ex-CTO of ClickTracks. Dr. Turner was in ...

eMetrics DC ’07 Reflections: Accuracy, Precision & Predictive Analytics

Accuracy emetrics summit

The Drilling Down Project What: Web Analytics Meets Business Intelligence Why: Accuracy, Precision and the Actionable Data Pyramid Others have talked about this but ...