Digital Marketing Archives - Page 2 of 5 - Occam's Razor by Avinash Kaushik

Category: Digital Marketing

Cookies To Humans: Implications Of Identity Systems On Incentives!

A story where data is the hero, followed by two mind-challenging business-shifting ideas. At a previous employer customer service on the phone was a ...

It’s Not The Ink, It’s The Think: 6 Effective Data Visualization Strategies

actionable web analytics key performance indicators

It is also true that it is completely ineffective and no one will understand anything. Too many bars, inside them too many slices, odd ...

Five Key Elements For A Big Analytics Driven Business Impact

actionable web analytics analytics that scale

primordial soup at any company that expects amazing life to spring forth. You’ll be surprised, there’s only one tool in that mix. It is ...

Digital Attribution’s Ladder of Awesomeness: Nine Critical Steps

controlled experiments digital attribution analysis

AGI takes over. Why is this formula material? The first part of the equation, for better or for worse, improves in an evolutionary manner. ...

Suck Less | A Plea For User-Centric Design: Powered By You!

user experience Voice of Customer

biggest mistake web analysts make. Today’s post is an adjacent mistake: The cardinal sin of spending too much time with data and in reports!advance ...

Digital Marketing & Analytics: Five Deadly Myths De-mythified!

digital analytics digital marketing

But, I’m distressed that programmatic is thought about as panacea by CMOs and other CxOs. “Just buy a programmatic stack, and all our problems ...

The Complete Digital Analytics Ecosystem: How To Win Big

digital analytics strategy digital marketing execution model

Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies.] Bounce Rate. It will never be a KPI. Simply because even if your ...

Benchmarking Performance: Your Options, Dos, Don’ts and To-Die-Fors!

actionable web analytics competitive intelligence

Digital Marketing and Measurement Model.] If you have set the targets for your KPIs up front (Unique Visitors for Sept. should be 1,356,000), you’ve ...

Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

advanced segmentation custom reporting

Surely you are not surprised that digital finally beats TV. (Yea!!!) I was not surprised, we could see that coming quite clearly. What was ...

Smart Dashboard Modules: Insightful Dimensions And Best Metrics

actionable web analytics digital marketing

Strategic & Tactical Dashboards: Best Practices, Examples. In the post Adil commented that he’s observed that attribution modeling is missing from most web analytics ...