Digital Marketing Archives - Occam's Razor by Avinash Kaushik

Category: Digital Marketing

2 Seconds to Brand Impact: A Modern Video Ads Playbook

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Would you believe it: Almost no one watches your video ads! Take your company employee hat off: Do you watch any other company’s video ...

Loss Recovery Growth Model: Answer Engine Optimization (AEO)

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With the slow and steady evolution from keyword searching to resolution questions typed into Answer Engines, you are going to lose traffic (and revenue) ...

Marketing Analytics: Methodologies Trump Metrics!

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If a conversation is occurring about Data and Analytics, chances are high that it is about Metrics. About how abhorrent Vanity Metrics are. About ...

Marketing: Win Before You Spend: Pre-Test Creative + Media Sufficiency.

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The most important lesson in Marketing is also the simplest: Successful Marketing requires incredible Creative, and sufficient Media weight. Simple, no? Yet, in my ...

Robust Experimentation and Testing | Reasons for Failure!

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Since you’re reading a blog on advanced analytics, I’m going to assume that you have been exposed to the magical and amazing awesomeness of ...

Marketing Analytics: Attribution Is Not Incrementality

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One of the business side effects of the pandemic is that it has put a very sharp light on Marketing budgets. This is a ...

Breaking Silos: Passive Consumption + Active Engagement FTW!

Today something complex, advanced, that is most applicable to those who are at the edges of spending money, and thus have an intricate web ...

Smarter Career Choices #3: Solve for the Global Maxima!

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Today, a simple lesson that so many of us miss at great peril. In fact in your role, at this very moment, your company ...

Digital Analytics + Marketing Career Advice: Your Now, Next, Long Plan

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The rapid pace of innovation and the constantly exploding collection of possibilities is a major contributor to the fun we all have in digital ...

The Very Best Digital Metrics For 15 Different Companies!

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The very best analysts distill, rather than dilute. The very best analysts focus, when most tend to scatter. The very best analysts display critical ...