Web Metrics - Occam’s Razor by Avinash Kaushik

Tag: Web Metrics

Smart KPIs: Accountability Over Outcomes Over Activity.

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A couple of years ago, I was doing a Strategic Consulting engagement for a global company that operates in 75 countries. The scope was ...

Transform Data’s Impact: Pick The Right Success KPI!

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Your analysis provides clear data that the campaign was a (glorious) failure. It could not be clearer. The KPI you chose for your brand ...

Increase Analytics Influence: Leverage Predictive Metrics!

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Almost all metrics you currently use have one common thread: They are almost all backward-looking. If you want to deepen the influence of data ...

Simple Tricks To Up-level Your Analytics Reports.

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We all consume a whole lot of reports every day – company data, public data, and so much more. Many are acceptable, some are ...

The Very Best Digital Metrics For 15 Different Companies!

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The very best analysts distill, rather than dilute. The very best analysts focus, when most tend to scatter. The very best analysts display critical ...

Be Real-World Smart: A Beginner’s Advanced Google Analytics Guide

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Being book smart is good. The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly ...

Excellent Analytics Tip #27: Chase Smart Calculated Metrics!

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For the last decade (#omg!), I’ve consistently complained about a fundamental flaw in Web Analytics tools: They incentivize one night stands, rather than engagements ...