Web Metrics Archives - Occam's Razor by Avinash Kaushik

Tag: Web Metrics

Smart KPIs: Accountability Over Outcomes Over Activity.

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A couple of years ago, I was doing a Strategic Consulting engagement for a global company that operates in 75 countries. The scope was ...

Transform Data’s Impact: Pick The Right Success KPI!

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Your analysis provides clear data that the campaign was a (glorious) failure. It could not be clearer. The KPI you chose for your brand ...

Increase Analytics Influence: Leverage Predictive Metrics!

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Almost all metrics you currently use have one common thread: They are almost all backward-looking. If you want to deepen the influence of data ...

Simple Tricks To Up-level Your Analytics Reports.

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We all consume a whole lot of reports every day – company data, public data, and so much more. Many are acceptable, some are ...

The Very Best Digital Metrics For 15 Different Companies!

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The very best analysts distill, rather than dilute. The very best analysts focus, when most tend to scatter. The very best analysts display critical ...

Be Real-World Smart: A Beginner’s Advanced Google Analytics Guide

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Web Analytics Career Advice: Play In The Real World! Or a subsequent post about how to build a successful career: custom reports and Market ...

Excellent Analytics Tip #27: Chase Smart Calculated Metrics!

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The Marketing Analytics Intersect. Thanks! [/Sidebar] It also results in Marketers obsess about awful things like last-click conversions (See-Think-Do-Care business framework). Not even all ...

Benchmarking Performance: Your Options, Dos, Don’ts and To-Die-Fors!

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Digital Marketing and Measurement Model.] If you have set the targets for your KPIs up front (Unique Visitors for Sept. should be 1,356,000), you’ve ...

Digital Dashboards: Strategic & Tactical: Best Practices, Tips, Examples

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Isn’t it pretty awesome? It provides a brief snapshot of the entire business. From 3rd grader attendance to new artworks on view to expenses ...

Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

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Facebook or cart and checkout abandonment rate. If you can fix that, more revenue will immediately flow into your client’s bottom-line. They will show ...