Tag: Web Metrics
You Are What You Measure, So Choose Your KPIs (Incentives) Wisely!
Just like Yahoo! News, the BBC site uses display advertising to monetize its content (outside the UK, at least). But when you click Next ...
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Smarter Data Analysis of Google’s https (not provided) change: 5 Steps
It is astonishingly common that we are asked to analyze the impossible. In perhaps a career-limiting move I’m going to try to do that ...
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Best Social Media Metrics: Conversation, Amplification, Applause, Economic Value
I am going to break one of my unspoken cardinal rules: Only write about real problems and measurement that is actually possible in the ...
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Google Analytics Visits Metric: Change. Implications. Opportunities.
Recently the Google Analytics team changed the way sessionization algorithm. In lay terms… how the start, duration and end of a Visit is computed. ...
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Actively Avoid Insights: 4 Useful KPI Measurement Techniques
Yes. I noticed the slightest hint of sarcasm in the title of this post. This post covers four commonly used measurement techniques that 9 ...
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Videos: Actionable Web Analytics Tips
Through the years Dr. Stephen Turner and “not Dr only Mr.” John Marshall have had a deep influence on my evolution as a Web ...
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Standard Metrics Revisited: #4 : Time on Page & Time on Site
I was merrily using Time on Page and Time on Site metrics for quite some time before I actually realized how they were being ...
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Avinash Kaushik
Bestselling Author, Analytics
Chief Strategy Officer, HMM
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