In my travels around the world the most frequently asked question is: “What’s your favorite web analytics report? “ A close second is: “How can I improve my web pages with high bounce / low conversion rates?” Or “I have done all I can and I don’t know how else to improve my webpage, ideas?” If you think about it for a moment it is not a very hard question. I believe the insights for improvement exist at the intersection of customer intent and the webpage’s purpose. Let me explain. The Customer Intent – Webpage Purpose Gap There is a…