Voice of Customer - Avinash Kaushik

Category: Voice of Customer

High-Impact Marketing: Rock Creative Pre-Testing!

Prologue. Recent Conversation with CEO B: Me: I saw your ad at the airport the other day. I have a sense for your challenges ...

Six Nudges: Creating A Sense Of Urgency For Higher Conversion Rates!

conversion rate experimentation and testing

By every indicator available, ecommerce is continuing to grow at an insane speed. Although it may seem impossible to imagine with ecommerce already totaling ...

Unsexy Fundamentals Focus: User Experiences That Print Money

user experience visitor loyalty

Like me, I’m sure you are working on complex challenges when it comes to data. Multi-petabyte data warehouses. Multi-touch, cross-channel attribution analysis. Media mix ...

Smarter Survey Results and Impact: Abandon the Asker-Puker Model!

actionable web analytics analytics insights

Today’s post comes from a source of deep pain. Analysis Ninjas are valued less than I would prefer for them to be. The post ...

Suck Less | A Plea For User-Centric Design: Powered By You!

user experience Voice of Customer

Analysts, honestly, make the world go round when it comes to any successful business – yes, data is that important. As you might expect ...

7 Incredible Web Design, Branding, Digital Marketing Experiences

digital marketing voice of the customer

We are surrounded by incredible digital experiences. Masterful design, branding and marketing. Yet, it would be fair to say we are also drowning in ...

Dear Avinash: Attribution Modeling, Org Culture, Deeper Analysis +++

analytical tips analytics organization structure

A couple weeks back I’d requested the nice folks following me on Google+ and Facebook to submit their most important digital marketing and analytics ...