Voice of Customer Archives - Occam's Razor by Avinash Kaushik

Category: Voice of Customer

High-Impact Marketing: Rock Creative Pre-Testing!

Prologue. Recent Conversation with CEO B: Me: I saw your ad at the airport the other day. I have a sense for your challenges ...

Six Nudges: Creating A Sense Of Urgency For Higher Conversion Rates!

conversion rate experimentation and testing

By every indicator available, ecommerce is continuing to grow at an insane speed. Although it may seem impossible to imagine with ecommerce already totaling ...

Unsexy Fundamentals Focus: User Experiences That Print Money

user experience visitor loyalty

Like me, I’m sure you are working on complex challenges when it comes to data. Multi-petabyte data warehouses. Multi-touch, cross-channel attribution analysis. Media mix ...

Smarter Survey Results and Impact: Abandon the Asker-Puker Model!

actionable web analytics analytics insights

The Marketing – Analytics Intersect. I send it once a week, and it contains my insights and recommendations on those two topics. Like this ...

Suck Less | A Plea For User-Centric Design: Powered By You!

user experience Voice of Customer

biggest mistake web analysts make. Today’s post is an adjacent mistake: The cardinal sin of spending too much time with data and in reports!advance ...

7 Incredible Web Design, Branding, Digital Marketing Experiences

digital marketing voice of the customer

Songza. I really do. It is such a cool service. The music collection is wonderful. I love the social nature of sharing playlists. The ...

Dear Avinash: Attribution Modeling, Org Culture, Deeper Analysis +++

analytical tips analytics organization structure

Google+ and Multi-Channel Attribution: Definitions, Models and a Reality Check I explain three different models (Online to Store, Across Multiple Devices, Across Digital Channels) ...

Web Analytics Consulting: A Simple Framework For Smarter Decisions

clear line of sight model digital analytics consulting

Digital Marketing & Measurement Model (how to pick the best KPIs for your business that guarantee success, using a powerful five-step process) and the ...

You Are What You Measure, So Choose Your KPIs (Incentives) Wisely!

best key performance indicators business performance metrics

key performance indicator (KPI). [Sidebar] A key performance indicator is a metric that helps you understand actual performance against preset business objectives. [/Sidebar] The ...

Google Analytics Tutorial: 8 Valuable Tips To Hustle With Data!

custom alerts custom dashboards

advanced segmentation or advanced social metrics or economic value or web analytics maturity or one of an infinite number of difficult, if hugely rewarding, ...