Voice of Customer - Avinash Kaushik

Category: Voice of Customer

Experiment or Die. Five Reasons And Awesome Testing Ideas.

“Experiment or die, there is no try.” That was my call to action, Yoda inspired, last week to a group of international C-level executives. ...

Redefining Innovation: Incremental, w/ Side Effects & Transformational

incremental innovation transformational innovation

I don’t know of many other words quite as abused as innovation. Maybe the word strategy, but that’s about it. It seems to mean ...

Google Trends for Websites: Competitive Intelligence Analysis

Alexa Compete

If you are on the web, or do Web Analysis, it is a real crime if you don’t tap into the reams and reams ...

Consultants, Analysts: Present Impactful Analysis, Insightful Reports

actionable web analytics impactful consultant reports

What would make you cry of happiness in a Web Analytics report? What would make you cry of happiness in any report / presentation ...

Multichannel Analytics: Tracking Offline Conversions. 7 Best Practices, Bonus Tips

measuring holistic web impact multi channel data analysis

There is perhaps no challenge greater than tracking offline impact of your online presence (campaigns or other activity). It is perhaps one of the ...

The \”Action Dashboard\” (An Alternative To Crappy Dashboards)

actionable web analtyics analytics dashboard

Know the difference between a Reporting Squirrel and a Analysis Ninja? One is in the business of providing data. One is in the business ...

How To Excite People About Web Analytics: Five Tips.

changing your analytics culture competing on analytics

Reality: A small fraction of people who can benefit from data actually use it. This is especially true for the world of web analytics. ...

In Web Analytics Context Is King Baby! Go Get Your Own.

actionable web analytics comparative trends

Common complaint: “Sure I have web analytics data, I have no idea what to do! I swear I have really tried hard and looked ...

The Best Online Survey For A Website, Yours Free!

customer satisfaction measurement iperceptions

A true permission based on-exit survey that provides an easy to deploy, easy to use and easier still to analyze framework to answer 4 ...

Lack Management Support or Buy-in? Embarrass Them!

change management strategies for driving change

You know exactly what is necessary in order for your company to achieve Web Analytics 2.0 greatness. You attend a conference and hear all ...

Blog Metrics: Six Recommendations For Measuring Your Success

Blogs are not websites. The old school model of content creation, content consumption and content distribution does not apply to blogs. (Neither do “traditional ...