Voice of Customer - Avinash Kaushik

Category: Voice of Customer

Viral, Social, Sentiment, Mobile: 4 Delightful Web Analytics Solutions

Stale. One thing that I never want to be. We all have a tendency to learn up to a point, we get comfortable and ...

Win With Web Metrics: Ensure A Clear Line Of Sight To Net Income!

We have more web metrics and data than there are stars in the universe (slight exaggeration!). Yet we stink at informing decisions. Our reports ...

Online Marketing Still A Faith Based Initiative. Why? What’s The Fix?

The world of the intertubes should be a lot more data driven and awe-sexy than it really is. Yet for all our collective efforts ...

10 Fundamental Web Analytics Truths: Embrace ‘Em & Win Big

There are more mistruths and F U D about Web analytics out there than I think is reasonable. Part of it fueled by Vendors. ...

Five Sweet Web Analytics Resolutions To Kick It Up A Notch

The new year is such a wonderful time. Wonderful smells in the air. The world is full of hope. Unachievable things seem achievable and ...

Web Analytics 2.0 Book: In Stores Now!!

I am absolutely thrilled that my book Web Analytics 2.0 has been released and is in retail stores now, online and offline! Hurray!! Even ...

Web Analytics Books!

clickstream analysis competitive intelligence

Yes, books with a s. : ) It is with immense excitement that I am sharing the news that I have just finished writing ...

Web Analytics Career Advice: Play In The Real World!

Interviewing candidates for a “data job” (analysts, marketers, ppc specialist) can be surprisingly depressing. Sometimes they can be unqualified. Usually they are “qualified”. The ...

Barriers To An Effective Web Measurement Strategy [+ Solutions!]

I was quite impressed by the Econsultancy’s Online Measurement and Strategy Report. Many Analyst “reports” tend to push a company / vendor / consultant ...