Category: Customer Satisfaction
Analyze This: 5 Rules For Awesome Impromptu Web Analysis
Interviewing Tip: Stress Test Critical Thinking. Please). They also help you understand if someone really grasps key concepts. Recently on behalf of Market Motive, ...
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10 Fundamental Web Analytics Truths: Embrace ‘Em & Win Big
F U D about Web analytics out there than I think is reasonable. Part of it fueled by Vendors. What a competitive bunch! Part ...
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Five Sweet Web Analytics Resolutions To Kick It Up A Notch
multiplicity strategy to win in the bounce rates for the top 20 landing / entry pages to the site. Find the losers, fix ’em. ...
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Web Analytics 2.0 Book: In Stores Now!!
Web Analytics 2.0 has been released and is in retail stores now, online and offline! Hurray!! Even with a broken right hand I can’t ...
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Web Analytics Books!
Yes, books with a s. : ) It is with immense excitement that I am sharing the news that I have just finished writing ...
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Web Analytics Career Advice: Play In The Real World!
Webmaster Tools from Google and Compete, Google’s Ad Planner (psychographic and demographic audience segmentation for free!) and … and … and … Twitter account ...
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Excellent Analytics Tip #16: Brand Evangelists Index
avoid rookie analysis mistakes). But it is rare that we, \”Web Analysts\”, actually think, I mean think, about the story we are telling. I ...
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Excellent Analytics Tip #14: Measuring Value of Ecommerce Sales Tools
My recommendation was to measure conversion rate for the segment that views the video. If conversion is higher then the videos are bringing value. ...
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Redefining Innovation: Incremental, w/ Side Effects & Transformational
engagement\”! :] I have personally struggled with internalizing what innovation truly means. I mean really truly. Until recently. In preparing for my talk (Self ...
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Six Web Metrics / Key Performance Indicators To Die For
Best Web Metrics / KPIs for a Small, Medium or Large Sized Business ~ Wikipedia of course!] Ain’t that wonderful? Never the one to ...
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Google Trends for Websites: Competitive Intelligence Analysis
Web Analytics 2.0 strategy. A lot has changed even in the last six months in the world of competitive intelligence, this post, the first ...
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Consultants, Analysts: Present Impactful Analysis, Insightful Reports
WAA Championship (and the WAA I was able to add the top four winners to this post. Please see links at the bottom of ...
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Avinash Kaushik
Bestselling Author, Analytics
Chief Strategy Officer, HMM
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Web Analytics 2.0
Learn to prioritize customer-centric, multi-channel analysis and experimentation over simple data reporting.
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Web Analytics: An Hour A Day
Learn to focus on actionable insights and cultural change rather than just tracking data.
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