Category: Customer Satisfaction

Analyze This: 5 Rules For Awesome Impromptu Web Analysis

The hardest kind of “analysis” to provide is in response to open ended questions. That is why I love asking open ended questions! They ...
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10 Fundamental Web Analytics Truths: Embrace ‘Em & Win Big

There are more mistruths and F U D about Web analytics out there than I think is reasonable. Part of it fueled by Vendors. ...
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Five Sweet Web Analytics Resolutions To Kick It Up A Notch

The new year is such a wonderful time. Wonderful smells in the air. The world is full of hope. Unachievable things seem achievable and ...
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Web Analytics 2.0 Book: In Stores Now!!

I am absolutely thrilled that my book Web Analytics 2.0 has been released and is in retail stores now, online and offline! Hurray!! Even ...
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Web Analytics Books!

Yes, books with a s. : ) It is with immense excitement that I am sharing the news that I have just finished writing ...
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Web Analytics Career Advice: Play In The Real World!

Interviewing candidates for a “data job” (analysts, marketers, ppc specialist) can be surprisingly depressing. Sometimes they can be unqualified. Usually they are “qualified”. The ...
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Excellent Analytics Tip #16: Brand Evangelists Index

Often we present data without thinking about it too much. We might actively think about the metrics we are computing (and avoid rookie analysis ...
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Excellent Analytics Tip #14: Measuring Value of Ecommerce Sales Tools

An Analysis Ninja, let’s call him Philip Walford, asked a delightful question. Philip wanted to know if the impact of a faith based initiative ...
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Redefining Innovation: Incremental, w/ Side Effects & Transformational

I don’t know of many other words quite as abused as innovation. Maybe the word strategy, but that’s about it. It seems to mean ...
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Six Web Metrics / Key Performance Indicators To Die For

The term KPI is one that I hear far more than any other in this nascent field we call Web Analytics. Key Performance Indicators! ...
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Google Trends for Websites: Competitive Intelligence Analysis

If you are on the web, or do Web Analysis, it is a real crime if you don’t tap into the reams and reams ...
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Consultants, Analysts: Present Impactful Analysis, Insightful Reports

What would make you cry of happiness in a Web Analytics report? What would make you cry of happiness in any report / presentation ...
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Avinash Kaushik

Bestselling Author, Analytics
Chief Strategy Officer, HMM

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Web Analytics An Hour A Day Book by Avinash Kaushik

Web Analytics: An Hour A Day

Learn to focus on actionable insights and cultural change rather than just tracking data.

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