Customer Satisfaction - Avinash Kaushik

Category: Customer Satisfaction

Multichannel Analytics: Tracking Offline Conversions. 7 Best Practices, Bonus Tips

measuring holistic web impact multi channel data analysis

There is perhaps no challenge greater than tracking offline impact of your online presence (campaigns or other activity). It is perhaps one of the ...

\”Dear Avinash\”: Stressed Agency Analyst & Robots Are Out To Get Me!

agency training Beginners Guide To Web Analytics

I write one post a week now and yet the blog is about 25 hours of work each week. Email is one big contributor. ...

The \”Action Dashboard\” (An Alternative To Crappy Dashboards)

actionable web analtyics analytics dashboard

Know the difference between a Reporting Squirrel and a Analysis Ninja? One is in the business of providing data. One is in the business ...

How To Excite People About Web Analytics: Five Tips.

changing your analytics culture competing on analytics

Reality: A small fraction of people who can benefit from data actually use it. This is especially true for the world of web analytics. ...

Excellent Analytics Tip #13: Measure Macro AND Micro Conversions.

conversion rate definition improving conversion rate

We love our conversion rates. :) Really really. Part of me is glad because my book and the Trinity strategy and the Web Analytics ...

The Best Online Survey For A Website, Yours Free!

customer satisfaction measurement iperceptions

A true permission based on-exit survey that provides an easy to deploy, easy to use and easier still to analyze framework to answer 4 ...

Lack Management Support or Buy-in? Embarrass Them!

change management strategies for driving change

You know exactly what is necessary in order for your company to achieve Web Analytics 2.0 greatness. You attend a conference and hear all ...

Measuring Online Engagement: What Role Does Web Analytics Play?

engagement index engagement metrics

Engagement is a buzz word. It is a quest. It is altar at which many worship. Often though, atleast online, our hopes are dashed, ...

Multiplicity: Succeed Awesomely At Web Analytics 2.0!

Someone highly salaried : “You know what our problem is? We have too many damn tools!” Me: “Oh, hm…” Someone highly salaried : “Thanks ...

Solving For The What & The Why: On-demand Webinar

A couple of weeks ago I had the pleasure of doing a webinar for Omniture. The title was: Solving For The What & The ...

Kick Butt With Internal Site Search Analytics

I love Internal Site Search data. It is a amazing peek into customer intent, which usually is quite elusive in our normal clickstream data. ...

\”Engagement\” Is Not A Metric, It’s An Excuse

Creating relevant engaging digital experiences is the quest for so many of us. It is a huge part of my job. I love creating ...

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