Category: Customer Satisfaction

Multichannel Analytics: Tracking Offline Conversions. 7 Best Practices, Bonus Tips

It is quite likely that by the time you quantify the impact of your site on the 98.3% Visitors it turns out that the ...
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\”Dear Avinash\”: Stressed Agency Analyst & Robots Are Out To Get Me!

I try to contact the specialists within the client companies, to try and confirm that the data I am using is ok, but there ...
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The \”Action Dashboard\” (An Alternative To Crappy Dashboards)

Perhaps the most common type is above. Lots of data, even drill downs included, but you can’t look at it and go: “Wow we ...
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How To Excite People About Web Analytics: Five Tips.

Right? We believe it, but how do we get to a point where others in the organization do as well? Step One for each ...
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Excellent Analytics Tip #13: Measure Macro AND Micro Conversions.

Trinity strategy and the 4Q: The Best Free Online Survey For A Website). Conversion being just one of them (“please please let me in, ...
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The Best Online Survey For A Website, Yours Free!

In a comment below, I’ve also shared two other website survey options that are very good. Google Consumer Surveys has a free version with ...
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Lack Management Support or Buy-in? Embarrass Them!

Web Analytics 2.0 greatness. You attend a conference and hear all the speakers share deep insights – that ends up depressing you rather than ...
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Measuring Online Engagement: What Role Does Web Analytics Play?

“Engagement” Is Not A Metric, It’s An Excuse. That post outlined the core issues faced in the quest of measuring Online Engagement. It also ...
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Multiplicity: Succeed Awesomely At Web Analytics 2.0!

Guy Creese (then Research Director for Aberdeen Group). The concept was brutal in its simplicity: The web is different and the reason was the ...
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Solving For The What & The Why: On-demand Webinar

Omniture. The title was: Solving For The What & The Why – Why Web Analytics Should Not Be Lonely! Web Analytics is really good ...
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Kick Butt With Internal Site Search Analytics

Are You Into Internal Site Search Analysis? You Should Be. It is also covered in detail in Now that you know how much internal ...
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\”Engagement\” Is Not A Metric, It’s An Excuse

non-ecommerce websites because there is little in terms of Outcomes to measure there. So there has been a lot of proverbial ink used up ...
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Avinash Kaushik

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Chief Strategy Officer, HMM

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