Category: Customer Satisfaction
Rethink Web Analytics: Introducing Web Analytics 2.0
On Sept 5th I had the distinct pleasure of being invited to present as a part of the Authors@Google series. As the author of ...
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Data Mining And Predictive Analytics On Web Data Works? Nyet!
Strong Russian word: Nyet [No]. By the end of this post I hope you’ll agree. Worst case you’ll have food for thought. This in-depth ...
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Hiring? What Works: Fresh blood or old hands? Experience or Novicity?
A reader of the blog had a interesting question that made me think about the value of experience, or the value of “having been ...
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Three Interviews, Six Interesting Web Analytics Questions
I recently had the opportunity to do three interviews, each from a different perspective. One with a Web Analytics Consultant, another with research and ...
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Eight Tips For Choosing An Online Survey Provider
Michael asked a great question the other day on the “best survey questions” post and I started to write a reply back in the ...
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Market Motive: Internet Marketing Knowledge On Tap
John, Michael and I are starting a new company that will provide the knowledge you need to excel at internet marketing. Our Mission : ...
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Marketing ROI Workshop Reflections: Onsite Resourcing & Behavior Variables
Brent Hieggelke was on the road with Jason, Shane and I presenting at our education seminar series: Achieving Marketing ROI Online. He is the ...
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The Promise & Challenge of Behavior Targeting (& Two Prerequisites)
I am a NPR junkie (and support my local station KALW). Driving to the airport last Monday I was surprised to hear a segment ...
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What Makes A Great Conference? Lessons From Shop.Org.
One of life’s wonderful joys is the opportunity to speak at a conference. It is an experience to stand in front of a crowd ...
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I Got No Ecommerce. How Do I Measure Success?
A vast majority of discourse in the web analytics world is about orders and conversions and revenue. There is not enough of it about ...
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4 Experts, 5 Cities, 35 Of You In Each. Come Have A Conversation.
An exciting workshop on Web Analytics and Marketing ROI for executives is coming to a city near you. This is the culmination of a ...
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Web Analytics: An Hour A Day
I am thrilled to say that my book Web Analytics: An Hour A Day has been published and is now widely available. Thrilled is ...
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Avinash Kaushik
Bestselling Author, Analytics
Chief Strategy Officer, HMM

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Web Analytics 2.0
Learn to prioritize customer-centric, multi-channel analysis and experimentation over simple data reporting.
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Web Analytics: An Hour A Day
Learn to focus on actionable insights and cultural change rather than just tracking data.
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