Analytics - Avinash Kaushik

Category: Analytics

Web Analytics Standards: 26 New Metrics Definitions

Some of you know that I am a member of the Web Analytics Association Board of Directors. Amongst my duties are to help share ...

Market Motive: Internet Marketing Knowledge On Tap

John, Michael and I are starting a new company that will provide the knowledge you need to excel at internet marketing. Our Mission : ...

Five Thousand Times Two Translates Into Goodness

This is a “first time author post” from a first time author who is quite obsessed with all things “the book” and honestly enjoying ...

Marketing ROI Workshop Reflections: Onsite Resourcing & Behavior Variables

Brent Hieggelke was on the road with Jason, Shane and I presenting at our education seminar series: Achieving Marketing ROI Online. He is the ...

Standard Metrics Revisited: #3: Bounce Rate

It is quite likely that your company is spending tons of time, energy, and dollars on web marketing efforts yet conversion rates (or ROI) ...

The Promise & Challenge of Behavior Targeting (& Two Prerequisites)

I am a NPR junkie (and support my local station KALW). Driving to the airport last Monday I was surprised to hear a segment ...

Top Ten Web Analytics Blogs: July 2007

Time to celebrate the one year anniversary of the top ranked web analytics blog list, and do so in high fashion with a new ...

I Got No Ecommerce. How Do I Measure Success?

A vast majority of discourse in the web analytics world is about orders and conversions and revenue. There is not enough of it about ...

The People Of Web Analytics: An Hour A Day

I am quite touched by all the pictures I have got of the book. They are from everywhere in the world and in such ...

Find You Web Analytics Soul Mate (How To Run An Effective Tool Pilot)

You need: The perfect web analytics vendor. Process so far…… 1. Read blogs: check. 2. Picked six vendors: check. 3. Sent request for proposals ...

Web Analytics Data Sampling 411

This probably impacts a minority of web analytics practitioners, normally only those with large websites with millions of page views per month / week ...

Podcast: Rules, Controversy, People, Success Tips (& talking really fast!)

A couple of weeks ago I spent a little bit of time talking to industry guru Bryan Eisenberg about a bunch of really interesting ...

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