google analytics - Occam’s Razor by Avinash Kaushik

Tag: google analytics

Smart Dashboard Modules: Insightful Dimensions And Best Metrics

actionable web analytics digital marketing

My last post, perhaps provocatively, called for a reduction of data in executive dashboards (digital, online, offline). More English (IABI, specifically) would lead to ...

Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies

actionable analytics digital marketing

In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. It is the difference between ...

Google Analytics Visitor Segmentation: Users, Sequences, Cohorts!

actionable web analytics advanced segmentation

My love for segmentation knows no bounds. Whether you do online, offline or nonline analysis, or just like to randomly play with data, insights ...

EU Cookie / Privacy Laws: Implications On Data Collection And Analysis

cookies data analysis

Privacy is a very important issue when it comes to digital. The way data is collected online and what happens to it is a ...

Google Analytics Tutorial: 8 Valuable Tips To Hustle With Data!

custom alerts custom dashboards

It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. ...

Google Analytics Visits Metric: Change. Implications. Opportunities.

google analytics multi touch attribution analysis

Recently the Google Analytics team changed the way sessionization algorithm. In lay terms… how the start, duration and end of a Visit is computed. ...