Category: Web Insights

The \”Action Dashboard\” (An Alternative To Crappy Dashboards)

Perhaps the most common type is above. Lots of data, even drill downs included, but you can’t look at it and go: “Wow we ...
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Make Web Analytics Actionable: Focus On \”What’s Changed\”

And here are the keywords driving traffic to the website in the second month: Focusing your analytical and reporting efforts on “What’s Changed”. [Click ...
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How To Excite People About Web Analytics: Five Tips.

Right? We believe it, but how do we get to a point where others in the organization do as well? Step One for each ...
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Web Analytics Flamenco in Barcelona!

Source) Web Analytics: A data analysis genre with strong, rhythmic undertones, often accompanied with a similarly impassioned analyst whose life is characterized by powerful ...
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The Best Online Survey For A Website, Yours Free!

In a comment below, I’ve also shared two other website survey options that are very good. Google Consumer Surveys has a free version with ...
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Lack Management Support or Buy-in? Embarrass Them!

Web Analytics 2.0 greatness. You attend a conference and hear all the speakers share deep insights – that ends up depressing you rather than ...
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Excellent Analytics Tip #12: Unsuspected Correlations Are Sweet!

And here is the picture that shows the impact of the radio ads. . . . Trinity Strategy you will surely dive into understanding ...
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History Is Overrated. (Atleast For Us, Atleast For Now.)

economy (no one likes a recession!), the elections (raise taxes! no, no, cut taxes!) or the source). That should give you some solace!] This ...
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Web Analytics Demystified

Web Metrics Demystified.] Five simple things you can do with absolutely no knowledge of Web Analytics (or Web Metrics as Europeans tend to say!). ...
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Web Metrics Demystified

Outcomes for your website. Step two will be to identify the Critical Few metrics to measure those successful company, and hopefully customer, outcomes. So ...
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eMetrics DC ’07 Reflections: Accuracy, Precision & Predictive Analytics

The Drilling Down Project What: Web Analytics Meets Business Intelligence Why: Accuracy, Precision and the Actionable Data Pyramid Others have talked about this but ...
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Ten More Blogging Tips From A Novice Blogger

Ten Blogging Tips From A Novice Blogger. But my last post (I can’t control this!). But everyone says pictures are a must on blog. ...
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Avinash Kaushik

Bestselling Author, Analytics
Chief Strategy Officer, HMM

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Web Analytics An Hour A Day Book by Avinash Kaushik

Web Analytics: An Hour A Day

Learn to focus on actionable insights and cultural change rather than just tracking data.

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