Confused about Web Analytics? How about Web Metrics? Have you been successfully scared? Rhetorical questions. Don’t answer. :) Let’s do this one step at a time, first let’s demystify web metrics. We’ll do web analytics another time. The hardest thing you’ll do in your life as a Web Gal / Guy / Marketer / Analyst / Researcher / Jack is identify what constitutes success for you when it comes to measuring Outcomes for your website. Step two will be to identify the Critical Few metrics to measure those successful company, and hopefully customer, outcomes. So what makes a great Web…