Category: Web Insights
Web Analytics: An Hour A Day – Book Update
incredible eight months since I wrote about my book Web Analytics: An Hour A Day, clearly I am not doing enough SSP (shameless self ...
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Google Insights for Search: Competitive Intelligence Analysis
Trends for Websites to measure core site metrics and identify strengths and weakness of our competitors. We built on that by learning how the ...
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Google / DoubleClick Ad Planner: Competitive Intelligence Analysis
Google Ad Planner! :) This is the second post in our recent Competitive Intelligence series. The first one was on The Basics: Research Your ...
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A Primer On Web Analytics Visitor Tracking Cookies
FUD and confusion and lack of understanding (or appreciation of!) cookies and the role that they play in any analytics done on the web. ...
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Consultants, Analysts: Present Impactful Analysis, Insightful Reports
WAA Championship (and the WAA I was able to add the top four winners to this post. Please see links at the bottom of ...
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Google Analytics Help: Questions, Answers, Tips, Ideas, Suggestions
analytics webinar hosted by NTEN (Google Analytics and I try to answer as many of them as quickly as I can (with a modicum ...
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Multichannel Analytics: Tracking Offline Conversions. 7 Best Practices, Bonus Tips
It is quite likely that by the time you quantify the impact of your site on the 98.3% Visitors it turns out that the ...
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Contest Winners: The Best Web Analytics Report
We Are All Made Of Stars. I love that song (am a best web analytics report to take on a desert island, where you ...
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Pick One, Just One Web Analytics Report, Go!
I am sure you gasped! Perhaps you’re thinking: “of all the wonderful and vast number of metrics and dimensions this is the best he ...
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\”Yes M’am, Yes You In The Back Row\” [13 Web Analytics Questions]
Web Analytics Congres). Next week Barcelona (teach the tool how you are tagging/coding your search campaigns. Every company and Agency tends to use different ...
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Benefits Of Blogging – A Practitioner’s Perspective
Traditional Web Analytics is Dead. I can’t believe it has been two years, at the same time I am absolutely ecstatic about the journey ...
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\”Dear Avinash\”: Stressed Agency Analyst & Robots Are Out To Get Me!
I try to contact the specialists within the client companies, to try and confirm that the data I am using is ok, but there ...
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Avinash Kaushik
Bestselling Author, Analytics
Chief Strategy Officer, HMM
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Web Analytics 2.0
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Web Analytics: An Hour A Day
Learn to focus on actionable insights and cultural change rather than just tracking data.
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