Category: Web Insights

Blog Metrics: Six Recommendations For Measuring Your Success

BlogWorld Expo was about measuring success of a blog and I started with setting the context about why blogs are different and why they ...
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Analytics Tools Comparison: Coradiant vs. Tealeaf

Web Analytics 2.0 for example) and life lessons. And of course the great question about comparing Tealeaf (the former along with Multiplicity Web Analytics ...
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Multiplicity: Succeed Awesomely At Web Analytics 2.0!

Guy Creese (then Research Director for Aberdeen Group). The concept was brutal in its simplicity: The web is different and the reason was the ...
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Solving For The What & The Why: On-demand Webinar

Omniture. The title was: Solving For The What & The Why – Why Web Analytics Should Not Be Lonely! Web Analytics is really good ...
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Six Rules For Creating A Data Driven Boss!

create truly data driven organizations , but for my “Guru” talk at eMetrics summit in Washington DC tried to tackle a much more solvable ...
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Kick Butt With Internal Site Search Analytics

Are You Into Internal Site Search Analysis? You Should Be. It is also covered in detail in Now that you know how much internal ...
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Negotiating A Web Analytics Vendor Contract? Check SLA’s

Find You Web Analytics Soul Mate (How To Run An Effective Tool Pilot) I want to once again thank Steve profusely for sharing this ...
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Convert Data Skeptics: Document, Educate & Pick Your Poison

[Before we get too deep I wanted to highlight that this is as much a data problem as it is a organization problem. For ...
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\”Engagement\” Is Not A Metric, It’s An Excuse

non-ecommerce websites because there is little in terms of Outcomes to measure there. So there has been a lot of proverbial ink used up ...
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Rethink Web Analytics: Introducing Web Analytics 2.0

Authors@Google series. As the author of a new book it was such a thrill to be invited, especially when you look at impressive authors ...
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Data Mining And Predictive Analytics On Web Data Works? Nyet!

ACM Data Mining Special Interests Group. Here is the last slide of my presentation: The slide, on my behalf, captures the essence of the ...
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Hiring? What Works: Fresh blood or old hands? Experience or Novicity?

moldability. I get lots of wonderful email every day with delightful questions, this one made me think harder. Here is the actual excerpted question….. ...
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Avinash Kaushik

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