Marketing Tips Archives - Page 9 of 25 - Occam's Razor by Avinash Kaushik

Category: Marketing Tips

Actively Avoid Insights: 4 Useful KPI Measurement Techniques

Key Performance Indicator is: Measures that help you understand how you are doing against your objectives. Note the stress on Measures. And Objectives. It ...

Paid Search Analytics: Measuring Value of \”Upper Funnel\” Keywords

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long tail of search. You can read that post (it is a good one :) for more details, but the essence of the phenomenon ...

Excellent Analytics Tip #15: Measure Latent Conversions & Visitor Behavior

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Did that just blow your mind? : ) No? Ok, what you are measuring in the case of Recency is not simply people who ...

Videos: Actionable Web Analytics Tips

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ClickTracks, and now along with me is the co-founder of Analog (in 1995!). He is also the ex-CTO of ClickTracks. Dr. Turner was in ...

Google Analytics Maximized: Deeper Analysis, Higher ROI & You

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I am loving this data because I am incessantly focused on getting New visitors, and looks like I am doing 17% better than competitors. ...

Multichannel Analytics- Tracking Online Impact Of Offline Campaigns

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it is nonline (hat tip to measure offline impact of online activities. In this post, dedicated to Sandra Dowker, we’ll cover the reverse: how ...

Analytics Career Advice: Job Titles, Salaries, Technical & Business Roles

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comment for context around why. Every Web Analyst (or really Business Analyst) of any sort finds themselves at that critical point. Have been doing ...

Excellent Analytics Tip #14: Measuring Value of Ecommerce Sales Tools

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My recommendation was to measure conversion rate for the segment that views the video. If conversion is higher then the videos are bringing value. ...

Experiment or Die. Five Reasons And Awesome Testing Ideas.

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engagement . : ) Naked people are risky, even if they are holding strategically placed Buy Now buttons. So run a test where only ...

The Ultimate Web Analytics Data Reconciliation Checklist

comparing google analytics and omniture and webtrends and coremetrics and indextools and clicktracks comparing web data

magnificent 10/90 rule from May 2006 when I was but a naïve web analytics Manager.] But. Pontification aside the reality is that many people ...

Google Analytics Releases Advanced Segmentation: Now Be A Ninja!

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Google Analytics Visitor Segmentation: Users, Sequences, Cohorts!] Without a doubt the feature that I am most excited about is Advanced Segmentation. This has been ...

Redefining Innovation: Incremental, w/ Side Effects & Transformational

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engagement“! :] I have personally struggled with internalizing what innovation truly means. I mean really truly. Until recently. In preparing for my talk (Self ...