Marketing Tips - Avinash Kaushik

Category: Marketing Tips

Actively Avoid Insights: 4 Useful KPI Measurement Techniques

Yes. I noticed the slightest hint of sarcasm in the title of this post. This post covers four commonly used measurement techniques that 9 ...

Paid Search Analytics: Measuring Value of \”Upper Funnel\” Keywords

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“How do I measure the value of my “upper funnel” keywords?” People ask me this all the time. Upper funnel keywords are typically those ...

Excellent Analytics Tip #15: Measure Latent Conversions & Visitor Behavior

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Here is an astonishingly brilliant, yet simple idea (if I may say so myself!): Why just measure conversions as one purchase or conversions just ...

Videos: Actionable Web Analytics Tips

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Through the years Dr. Stephen Turner and “not Dr only Mr.” John Marshall have had a deep influence on my evolution as a Web ...

Google Analytics Maximized: Deeper Analysis, Higher ROI & You

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I am sure you have a new year’s resolution. Perhaps it is that you’ll maximize the value you get out of your web analytics ...

Multichannel Analytics- Tracking Online Impact Of Offline Campaigns

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Admit it, you secretly live in the fear of your Senior Management finding out that your online greatness is less a result of your ...

Analytics Career Advice: Job Titles, Salaries, Technical & Business Roles

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Michael, politely, says in an email: “I have done web analytics for five years, I have mastered Omniture, WebTrends and Google Analytics, I provide ...

Excellent Analytics Tip #14: Measuring Value of Ecommerce Sales Tools

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An Analysis Ninja, let’s call him Philip Walford, asked a delightful question. Philip wanted to know if the impact of a faith based initiative ...

Experiment or Die. Five Reasons And Awesome Testing Ideas.

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“Experiment or die, there is no try.” That was my call to action, Yoda inspired, last week to a group of international C-level executives. ...

The Ultimate Web Analytics Data Reconciliation Checklist

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Ideally you should only have one web analytics tool on your website. If you have nothing and you are starting out then sure have ...

Google Analytics Releases Advanced Segmentation: Now Be A Ninja!

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The Google Analytics team announced the release of seven features today. The next stage in the metamorphosis of the popular web analytics tool. [Update: ...