Marketing Tips - Avinash Kaushik

Category: Marketing Tips

\”Yes M’am, Yes You In The Back Row\” [13 Web Analytics Questions]

10/90 rule choosing the right web analytics tool

In the last five weeks I have given 20 plus speeches between my public and private speaking engagements. And I am not done yet, ...

Benefits Of Blogging – A Practitioner’s Perspective

benefits of a blog blogging tips

Two things in this post: 1) Quick reflection on a birthday. 2) My perspective on the benefits from blogging. Hopefully you’ll have as much ...

\”Dear Avinash\”: Stressed Agency Analyst & Robots Are Out To Get Me!

agency training Beginners Guide To Web Analytics

I write one post a week now and yet the blog is about 25 hours of work each week. Email is one big contributor. ...

The \”Action Dashboard\” (An Alternative To Crappy Dashboards)

actionable web analtyics analytics dashboard

Know the difference between a Reporting Squirrel and a Analysis Ninja? One is in the business of providing data. One is in the business ...

Make Web Analytics Actionable: Focus On \”What’s Changed\”

actionable web analytics making web metrics actionable

Here is a dirty little secret: Unless you are a exceptionally content heavy website And your content changes every day, it is quite unlikely ...

How To Excite People About Web Analytics: Five Tips.

changing your analytics culture competing on analytics

Reality: A small fraction of people who can benefit from data actually use it. This is especially true for the world of web analytics. ...

Excellent Analytics Tip #13: Measure Macro AND Micro Conversions.

conversion rate definition improving conversion rate

We love our conversion rates. :) Really really. Part of me is glad because my book and the Trinity strategy and the Web Analytics ...

In Web Analytics Context Is King Baby! Go Get Your Own.

actionable web analytics comparative trends

Common complaint: “Sure I have web analytics data, I have no idea what to do! I swear I have really tried hard and looked ...

Standard Metrics Revisited: #5 : Conversion / ROI Attribution

conversion attribution conversion rate

My post on exactly how Time on Page and Time on Site are calculated by Web Analytics tools was well received but there were ...

The Best Online Survey For A Website, Yours Free!

customer satisfaction measurement iperceptions

A true permission based on-exit survey that provides an easy to deploy, easy to use and easier still to analyze framework to answer 4 ...

Lack Management Support or Buy-in? Embarrass Them!

change management strategies for driving change

You know exactly what is necessary in order for your company to achieve Web Analytics 2.0 greatness. You attend a conference and hear all ...

Excellent Analytics Tip #12: Unsuspected Correlations Are Sweet!

Audio ad tracking multi channel analysis

This post could also have been titled “Tracking Radio Ads” or “Measuring Online Impact of Offline Marketing” or “Success in a Nonline World“. It ...

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