Marketing Tips - Avinash Kaushik

Category: Marketing Tips

Measuring Online Engagement: What Role Does Web Analytics Play?

Engagement is a buzz word. It is a quest. It is altar at which many worship. Often though, atleast online, our hopes are dashed, ...

History Is Overrated. (Atleast For Us, Atleast For Now.)

archiving web data web analytics historical data

This week history is on everyone’s mind, especially in our little world of web analytics. Yes history when it comes to the economy (no ...

Is Conversion Rate Enough? It’s A Good Start, Now Do More!

banner ad success metrics conversion rate

You got questions, we’ve got answers! – Radio Shack’s great marketing slogan. Is it enough to move from totally faith based banner ads buys ...

Standard Metrics Revisited: #4 : Time on Page & Time on Site

Time on Page Time on Site

I was merrily using Time on Page and Time on Site metrics for quite some time before I actually realized how they were being ...

Web Analytics Demystified

analyzing website data five easy steps to understand your web data

New to web analytics? Confused about web Analytics? Think it is too hard? Scared of tools and consultants? This post is for you, its ...

Web Metrics Demystified

choosing right metrics key dashboard metrics

Confused about Web Analytics? How about Web Metrics? Have you been successfully scared? Rhetorical questions. Don’t answer. :) Let’s do this one step at ...

eMetrics DC ’07 Reflections: Accuracy, Precision & Predictive Analytics

Accuracy emetrics summit

There is always something delightful to report back from each eMetrics summit, even if it late in getting to you! Typically though it tends ...

Ten More Blogging Tips From A Novice Blogger

Let’s take a break from Web Analytics for a week and talk about something I love. Blogging! In Oct 2006, after six months of ...

Blog Metrics: Six Recommendations For Measuring Your Success

Blogs are not websites. The old school model of content creation, content consumption and content distribution does not apply to blogs. (Neither do “traditional ...