Marketing Tips Archives - Page 12 of 25 - Occam's Razor by Avinash Kaushik

Category: Marketing Tips

Measuring Online Engagement: What Role Does Web Analytics Play?

“Engagement” Is Not A Metric, It’s An Excuse. That post outlined the core issues faced in the quest of measuring Online Engagement. It also ...

History Is Overrated. (Atleast For Us, Atleast For Now.)

archiving web data web analytics historical data

economy (no one likes a recession!), the elections (raise taxes! no, no, cut taxes!) or the source). That should give you some solace!] This ...

Is Conversion Rate Enough? It’s A Good Start, Now Do More!

banner ad success metrics conversion rate

Conversion Rate for all the ad formats and traffic sources to identify which send the most qualified traffic. My formula is clicks on ads ...

Standard Metrics Revisited: #4 : Time on Page & Time on Site

Time on Page Time on Site

Someone requests your home page, your web analytics tool starts a session for the visitor, two more pages are requested before the visitor decides ...

Web Analytics Demystified

analyzing website data five easy steps to understand your web data

Web Metrics Demystified.] Five simple things you can do with absolutely no knowledge of Web Analytics (or Web Metrics as Europeans tend to say!). ...

Web Metrics Demystified

choosing right metrics key dashboard metrics

Outcomes for your website. Step two will be to identify the Critical Few metrics to measure those successful company, and hopefully customer, outcomes. So ...

eMetrics DC ’07 Reflections: Accuracy, Precision & Predictive Analytics

Accuracy emetrics summit

The Drilling Down Project What: Web Analytics Meets Business Intelligence Why: Accuracy, Precision and the Actionable Data Pyramid Others have talked about this but ...

Ten More Blogging Tips From A Novice Blogger

Ten Blogging Tips From A Novice Blogger. But my last post (I can’t control this!). But everyone says pictures are a must on blog. ...

Blog Metrics: Six Recommendations For Measuring Your Success

BlogWorld Expo was about measuring success of a blog and I started with setting the context about why blogs are different and why they ...

Analytics Tools Comparison: Coradiant vs. Tealeaf

Web Analytics 2.0 for example) and life lessons. And of course the great question about comparing Tealeaf (the former along with Multiplicity Web Analytics ...