Marketing Tips - Avinash Kaushik

Category: Marketing Tips

Social Objects and doing the Stupid Passion Thing

The distance between a “story” and its “audience”, intended or unintended, is just two pixels. That is how I described the state of the ...

Six Rules For Creating A Data Driven Boss!

We, especially we the readers of this blog, often struggle with moving our organizations to be more data driven. The beautiful irony is that ...

Kick Butt With Internal Site Search Analytics

I love Internal Site Search data. It is a amazing peek into customer intent, which usually is quite elusive in our normal clickstream data. ...

Negotiating A Web Analytics Vendor Contract? Check SLA’s

A key part of any contract negotiations is nailing down the Service Level Agreement’s (sea’s). Yet most buyers of analytics tools, Marketers now, in ...

Convert Data Skeptics: Document, Educate & Pick Your Poison

There are lots of different tools, many of which measure the same thing, numbers don’t tie, there is confusion and a lack of trust ...

\”Engagement\” Is Not A Metric, It’s An Excuse

Creating relevant engaging digital experiences is the quest for so many of us. It is a huge part of my job. I love creating ...

Need Education?

Shortest post in the history of the blog. Two quick thoughts. I am a MBA (Go Buckeyes!) and cherish the learnings I got from ...

Rethink Web Analytics: Introducing Web Analytics 2.0

On Sept 5th I had the distinct pleasure of being invited to present as a part of the Authors@Google series. As the author of ...

Data Mining And Predictive Analytics On Web Data Works? Nyet!

Strong Russian word: Nyet [No]. By the end of this post I hope you’ll agree. Worst case you’ll have food for thought. This in-depth ...

Hiring? What Works: Fresh blood or old hands? Experience or Novicity?

A reader of the blog had a interesting question that made me think about the value of experience, or the value of “having been ...

Three Interviews, Six Interesting Web Analytics Questions

I recently had the opportunity to do three interviews, each from a different perspective. One with a Web Analytics Consultant, another with research and ...